Carbon Reduction Plan


This Carbon Reduction Plan outlines WCS Agency's commitment to reducing carbon emissions and mitigating our environmental impact. As a marketing agency based in Cardiff, we recognize the importance of addressing climate change and strive to make measurable progress in reducing our carbon footprint.

Our primary goal is to achieve net-zero carbon emissions by 2030.


To accomplish this, we will focus on the following key objectives:

  1. Assess and Analyse Current Emissions:
  • Conduct a comprehensive assessment of our organization's current carbon emissions, including direct and indirect sources.
  • Identify areas of significant emissions and their sources.


  1. Set Specific Reduction Targets:
  • Establish specific, measurable, and time-bound targets for reducing carbon emissions in line with our net-zero goal by 2030.
  • Determine emission reduction targets for each relevant department or area within the organisation.


  1. Energy Efficiency:
  • Implement energy-efficient practices and technologies to reduce energy consumption.
  • Explore renewable energy sources and consider transitioning to renewable energy providers.
  • Monitor and optimize building and equipment energy use.


  1. Sustainable Transportation:
  • Encourage employees to use sustainable transportation options, such as carpooling, cycling, or using public transportation.
  • Consider adopting a company-wide vehicle emissions reduction policy.
  • Promote telecommuting and remote work options to reduce commuting emissions.


  1. Waste Reduction and Recycling:
  • Minimise waste generation by implementing waste reduction and recycling programs.
  • Educate employees on proper recycling practices.
  • Collaborate with waste management partners to reduce landfill waste.


  1. Supply Chain and Procurement:
  • Work with suppliers to reduce the carbon footprint of products and services purchased.
  • Evaluate the environmental impact of supplier transportation and packaging practices.
  • Consider sourcing materials locally to reduce transportation emissions.


  1. Employee Engagement:
  • Educate and engage employees in carbon reduction efforts.
  • Encourage employees to suggest and implement carbon reduction initiatives.
  • Recognize and reward employee contributions to sustainability.


  1. Monitoring and Reporting:
  • Regularly monitor and report on progress toward carbon reduction goals.
  • Utilize carbon tracking software or tools to measure and analyze emissions.
  • Publish annual sustainability reports to communicate progress to stakeholders.


  1. Carbon Offsetting:
  • Explore opportunities for carbon offsetting projects, such as reforestation or renewable energy investments, to compensate for remaining emissions.


  1. Continuous Improvement:
  • Continuously review and update the Carbon Reduction Plan to reflect changing goals, technologies, and best practices.
  • Seek feedback from employees, stakeholders, and sustainability experts to identify areas for improvement.


WCS Agency is committed to reducing carbon emissions and aligning our operations with a sustainable and environmentally responsible future. This Carbon Reduction Plan serves as a roadmap to guide our efforts, and we will work diligently to achieve our net-zero carbon emissions goal by 2030.

By implementing the strategies outlined in this plan and fostering a culture of sustainability, we aim to contribute positively to environmental preservation and create a better future for generations to come.


Baseline Year: 2020

  • Scope 1 Emissions (e.g., office energy use): 150 metric tons of CO2
  • Scope 2 Emissions (e.g., purchased electricity): 300 metric tons of CO2
  • Scope 3 Emissions (e.g., employee commuting): 75 metric tons of CO2

Current/Most Recent Reporting Year: 2022

  • Scope 1 Emissions (e.g., office energy use): 140 metric tons of CO2
  • Scope 2 Emissions (e.g., purchased electricity): 280 metric tons of CO2
  • Scope 3 Emissions (e.g., employee commuting): 80 metric tons of CO2


Sign: Chelsea Pinches Burrowes

Date: 17/10/2023

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