CHG
What they do
Bambu
Bambu Bar in Swansea is a “beach bar” similar to a nightclub, but the venue does not like being called a nightclub. They have a Latin Tiki theme. Bambu offers cocktails, live music, and DJ sets. The bar provides options for private events, including birthday and hen parties, with features like karaoke booths, cocktail masterclasses, and outdoor areas.
BrewStone
BrewStone in Uplands is a bar/restaurant focused on wood-fired cuisine, including pizzas and skillets. It serves a range of cocktails and hosts events like quiz nights. The venue is designed for social gatherings, business meetings, and casual dining, with adaptable spaces for various occasions. They offer takeaway services and food packages for events.
Peppermint Cardiff
Peppermint Cardiff is a cocktail bar in the city centre, offering a variety of drinks and food. It has indoor and outdoor areas suitable for private events and parties. The bar provides regular promotions like Happy Hour, with table bookings recommended.
Peppermint Swansea
Peppermint Swansea, like Peppermint Cardiff is a cocktail bar in the city centre. Serving a variety of drinks and food, including burgers, pizzas, and vegan options. Differing to Peppermint Cardiff, Peppermint Swansea has the Buddha Lounge upstairs which is open until 6am - more of a night club atmosphere. Table bookings are again advised for all aspects of the venue.
What we did for them
Social Strategy
Content Plans
Content Days
Content Creation
In-House Content Briefs
Paid Ads
Web Edits
Social Media Management
Reporting
The Results
Bambu
Brand Awareness Campaign: We identified content that resonates with their key demographic of 18-25 year-olds, driving both brand awareness and increased footfall inside of the venue. During my last content day, I spoke with Cardiff University students who mentioned they visited the venue after seeing the TikTok videos, highlighting the campaign's effectiveness in attracting new visitors.
BrewStone
Christmas - BrewStone's Christmas ads have performed strongly, aligning with our social strategy to promote Christmas bookings via feed posts and stories. This has led to an increase in year-on-year bookings. We plan to maintain this momentum with an approved Christmas campaign across all venues, further enhancing brand awareness for CHG as a whole.
Peppermint Cardiff
Halloween Campaign Success: We executed a 7-day campaign featuring event teasers, live event coverage, a give-away, and optimised story posts with booking links. The campaign achieved over 14,000 views on the give-away reel, significantly boosting their reach. This engagement directly contributed to the event being fully booked.
Peppermint Swansea
Beaujolais Day Campaign: We ran a 2-week campaign to promote their Beaujolais Day event, focusing on consistent, engaging posts with strong calls to action and optimised story links. This approach led to the event being fully booked two weeks in advance.
