Creative Hospitality Group | 2025
Objective
To enhance Creative Hospitality Group's digital footprint, foster authentic brand connections, and accelerate audience growth through an innovative, social-first marketing approach.
Key Achievements
Expansive Reach
Peppermint Cardiff
Successful campaigns utilising content creation and UGC content creators highlighting key venues such as their Bottomless Brunch launches drove substantial visibility and audience growth.
(192.6% increase in reach)
Peppermint Swansea
Consistent, long-term growth achieved through the strategic social-first promotion of weekly in-venue initiatives.
(158.1% year on year increase)
Bambu Beach Bar
Established a distinct content style with face-to-camera videos, especially during major events like Freshers Week, reaching views of over 1,000,000.
(468% increase in reach during these important markers in the year)
BrewStone
Partnered with targeted content creators to amplify brand awareness, driving significant reach and expanding audience demographics.
(634% growth in visibility during this time)
Enhanced Engagement
Booking Success
Implemented data-driven strategies across multiple social accounts to drive venue footfall by leveraging trend-focused content that effectively engaged target demographics, encouraging bookings and boosting conversions. Website traffic increase during this time through link taps: Peppermint Cardiff: +289%, Peppermint Swansea: +16%, Bambu Beach Bar: +25.5%, BrewStone: +60.5%)Â
Christmas Campaign
Launched a festive, app-focused Christmas calendar campaign across all venues, featuring coordinated daily stories and a professionally produced launch video. The campaign boosted app downloads and usage, generated heightened brand awareness, and incentivised customer engagement with app-exclusive offers (188% year-on-year increase in app downloads)
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Driving Excellence Offline
Event Activation
Seamlessly blended online strategies with offline experiences by orchestrating engaging events. A prime example includes a successful Paint & Sip event at BrewStone, amplified through influencer collaboration and UGC, resulting in impressive engagement and attendance. (89.8%. Increase in engagement)
Online Success
Paid Ad Success
Since beginning paid social ads across the CHG websites, utilising your GA4 data, we tracked Meta ads bringing over 6,300 users to the Peppermint website with a 68% engagement rate and over 700 users to the Brewstone website with a 24% engagement rate. We ran ads between November - December 2024 with a focus on Christmas parties and in February into March for Rugby matches (Six Nations) events (Peppermint Swansea only)
Client Collaboration
Build strong relationships with CHG venue teams to develop content that resonates. By aligning with each venue’s brand identity, we fostered the creation of employee-driven content that showcases authentic experiences, driving both reach and engagement. (158.1% increase in reach and 169.3% increase in engagement during this period notably for Peppermint Swansea)
Looking Ahead
The 2024 strategy highlighted the power of authentic storytelling, influencer collaboration, and purpose-driven campaigns. Moving forward, Creative Hospitality Group remains dedicated to evolving its social-first approach, embracing emerging trends, and delivering exceptional results that drive growth, engagement, and brand loyalty.
