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Digital Marketing Agency in Cardiff, WCS Agency

Email Marketing

Hit send and see sales

There’s no one-size fits all digital marketing blueprint for your brand, if there was you’d have found it by now! It’s important that your digital marketing mix is made up of relevant services that suit your customers and overarching business strategy, which is why our full-service packages are built up of bespoke services best-suited to bring you results.

Email marketing is one of those services and it can be a powerful tool for reaching new and existing customers, generating revenue, and fostering relationships with a loyal brand community. With 333.2 billion emails sent in 2022, avoid landing in junk and make sure you’re cutting through the crowds in your customer’s inbox with email marketing done the WCS way…

With our services, you can expect:

  1. Customised Email Campaigns: We create tailored email campaigns that reflect your brand and speak directly to your target audience. Whether you need to promote a product or service, or simply want to keep your subscribers informed, we’ve got you covered.

  2. Campaign Strategy: Our team takes the time to understand your business objectives and target audience, to create a comprehensive email marketing strategy that is designed to maximise your ROI.

  3. Email Design: We create inviting visually emails that stand out from the crowd and grab the attention of your subscribers, as well as delivering your message in a professional and engaging way. Our team works with you to ensure that every aspect of your email design is on-brand and effective.

  4. List Management: We handle your email list management. From building your mailing list with pop-ups, forms and social media to ensuring that your subscribers receive timely and relevant content. We’re also able to segment your list to make sure we target specific sectors of your audience where appropriate. We also provide detailed analytics to help you track your campaign’s success and make data-driven decisions.

  5. Automated Campaigns: We can set up and manage automated email campaigns that run on autopilot, ensuring that your subscribers receive timely and relevant messages, without any extra effort on your part.

With our email marketing services, you can focus on what you do best – running your business. Let us take care of your email campaigns, and watch your business grow.

Please note: Website sign up forms and automations may require installation and subscription to relevant plugins, charged outside of your retainer. 

"But I always delete my emails"

The most common myth when it comes to email marketing is that, it is dead and that people don’t read their emails. In reality, you’re probably on of the 80% of people in the world that check their emails every day. So, despite common jabs at the more traditional method of marketing it is a great avenue for reaching customers and increasing revenue. Here’s why email marketing is definitely not dead…

  1. Direct and Personal Communication: Email marketing allows businesses to communicate directly with their audience, delivering personalised messages that resonate with them. Unlike other marketing channels, email marketing allows businesses to communicate with their audience directly from their inbox! 

  2. High ROI: Email marketing has consistently shown a high return on investment (ROI) for businesses, by targeting customers that have already converted and shown an interest in your brand – a warm audience! Omnisend found that on average every $1 spent on email marketing, generated $40 for businesses in 2022.

  3. Measurable Results: Email marketing allows businesses to track and measure their results in real-time. With email marketing analytics, businesses can see how many people opened their email, clicked on links, and made purchases. This data allows businesses to make data-driven decisions and improve their email marketing strategy.

  4. Automation and Personalisation: With email marketing automation, businesses can send personalised and targeted messages to their audience at the right time. This helps businesses build stronger relationships with their audience and increase engagement.

*Checks emails immediately* 

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