What we did
Monthly Integrated Campaigns
- Developed a comprehensive monthly integrated campaign plan, blending paid advertising and organic content strategies.
- Aligned campaign themes with business objectives and seasonality, ensuring relevance and resonance.
Audience Targeting and Persona Development
- Utilised advanced audience targeting features to segment users based on demographics, interests, and online behaviour.
- Developed specific ad sets for paid campaigns, tailoring messaging to different audience segments.
Engaging Ad Creatives & Conversion Copy
- Conducted regular content shoots to produce fresh and visually appealing assets for paid campaigns.
- Utilised dynamic ad creatives that showcased Hern & Crabtree's properties, highlighting unique selling points and features.
- Conducted A/B testing on ad copy variations to identify the most compelling messaging for driving engagement and conversions.
- Employed persuasive language, clear calls-to-action, and exclusive offers to encourage user action.
How we did it
- Implemented precise location targeting to focus on audiences within specific geographic areas relevant to Hern & Crabtree's property listings.
- Utilised advanced targeting parameters to narrow down the audience based on location, ensuring that ad content reached individuals with potential interest in the properties.
Dynamic Content Shoots with Seasonal Emphasis
- Conducted regular content shoots, with a specific emphasis on creating visuals and videos that aligned with seasonal themes and highlighted the unique features of Hern & Crabtree's properties.
- Ensured that each monthly campaign featured high-quality brand videos that showcased the lifestyle, amenities and distinctive qualities of the properties but also highlighted the USPs of Hern & Crabtree’s services.
Strategic Seasonal Ad Sets
- Developed seasonal ad sets to align with key events, holidays and local activities that resonated with the target audience.
- Adjusted ad content and messaging to reflect the changing seasons and capitalise on the emotional connection associated with specific times of the year.
Localised Messaging and Offers
- Tailored ad copy and offers to suit the preferences and needs of the local audience in each targeted location.
- Incorporated region-specific information and promotions to enhance relevance and encourage engagement.
Localised Landing Pages
- Created location-specific landing pages to provide a seamless and personalised user experience for individuals clicking on the ads.
- Ensured that landing pages aligned with the ad content, featuring relevant property listings and localised information.
Audience Segmentation Based on Location
- Employed audience segmentation based on location data, allowing for personalised targeting and messaging to different neighbourhoods and communities.
- Leveraged data insights to refine location-specific targeting parameters and optimise ad delivery.
The strategic emphasis on location-specific targeting contributed to a significant 227% increase in reach, ensuring that the campaign reached individuals with a genuine interest in Hern & Crabtree's properties.
The incorporation of high-quality brand videos and localised messaging contributed to a substantial 73% increase in profile visits, indicating heightened engagement with the audience.
Continuous optimisation of brand videos led to enhanced video performance metrics, with increased view duration and engagement rates, contributing to the success of the campaigns.