Little Hay Co
Objective
Enhance Little Hay Co.'s TikTok presence, boost brand engagement, and accelerate TikTok Shop growth with a dynamic, social-first strategy.
Key Achievements
Expansive TikTok Shop Reach
December 2024: Record-breaking Christmas Campaigns: Products Views: +155% and product clicks: +429%
Enhanced Engagement
Trend Participation
Leveraged trending sounds and challenges, boosting visibility across the platform. The +638.6% increase in likes and shares reflects the success of this strategy.
UGC Showcases
Featuring user-generated content significantly enhanced engagement and fostered brand credibility.Â
Behind-the-Scenes Content
Introduced the team and daily operations, offering an authentic, personal connection that resonated with the audience.
Follower Acquisition
Significant Growth
The brand saw a remarkable +4,800% increase in followers, driven by engaging content and consistent platform-specific community interaction.
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Influencer and Mailer Campaign
For February, influencer partnerships grew our brand to further supported this growth and reach.
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Content Strategies
User Generated Content
Featuring real experiences with Little Hay Co. products drove authentic engagement, which contributed to the boost in comments and shares.
Trend Utilisation
Regularly tapping into trending sounds and content formats maximised visibility, helping drive a +860.2% increase in views.
Product Showcases
Highlighted product benefits through engaging content, which contributed to increased interaction metrics.
Behind The Scenes
Shared stories about the team and operations, helping to build trust and relatability with the audience.
Results
Record Engagement
The significant increases across all metrics (e.g., views +860.2%, followers +4,800%) within 60 days showcase the effectiveness of the strategy.
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Community Building
A solid foundation of followers and brand supporters has been established, evidenced by the boost in followers and the growth in profile views and engagement.
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Future Focus
Transitioning toward a sales-driven strategy by integrating targeted ads and influencer collaborations to enhance ROI further, building on the momentum created by the increases in followers, profile views, and overall engagement.
