Cardiff City FC x WCS Agency

To grow awareness and excitement around Cardiff City FC Women by:

• Championing women’s football in Wales through influential local voices
• Positioning Cardiff City FC Women as a core part of the city’s sporting identity
• Creating authentic, experience-led social content that felt personal, not promotional
• Reaching new audiences and encouraging attendance at future fixtures

Eight Welsh influencers were invited to experience the full matchday journey:

• Premium hospitality in the Ricoh Diamond Suite
• Behind-the-scenes access and pitchside atmosphere
• Live derby-day emotion and storytelling in real time
• Direct integration with Cardiff City FC Women branding and players

Creators captured the day as it happened, sharing candid, unfiltered moments that resonated far beyond traditional sports audiences.

Across Instagram stories, static posts and reels, creators shared content centred on:

• Community and empowerment
• Matchday excitement
• Women supporting women in sport
• The lived experience of women’s football in Cardiff
  

Notable results included:

• A single creator reel reaching 31.8K views, with over 52% from non-followers
• Posts achieving 20,000+ views and strong profile actions

Consistent traffic driven directly to @cardiffcityfcw via story tagging

Across all creators, the campaign delivered:

• 65,000+ total views across reels and posts
• 17,000+ unique accounts reached
• 15,000+ combined story views
• 5–7% average engagement rate
• 25–50% non-follower reach, significantly above platform benchmarks
• 700+ profile visits generated

Audience insights showed:

• Strong concentration in South Wales, particularly Cardiff
• Peak engagement among women aged 18–35
• High discoverability outside existing football audiences

• Authenticity wins: Personal, in-the-moment storytelling outperformed polished promo
• Hospitality converts: Behind-the-scenes access drove curiosity and engagement
• Women’s sport resonates: Non-follower reach consistently exceeded expectations, proving real appetite for women’s football content in Cardiff
  

This activation demonstrated WCS Agency’s ability to:

• Use influence responsibly and strategically
• Build cultural relevance, not just impressions
• Deliver measurable impact for sport, brands and communitiesz
• Champion women-led narratives with credibility and care