Brand launch and social media positioning for a new premium Cardiff hair salon.
Copper Room is a premium hair salon in Cardiff. Launching into a competitive personal services market, they needed a brand presence that felt elevated, consistent and immediately recognisable — establishing them as a destination rather than just a salon.
• Successfully launched brand presence across social
• Established initial audience and visibility from day one
• Created a strong visual identity across all platforms
• Positioned as a premium destination within the Cardiff market
Launch support, content creation and brand positioning across social channels. Developed the visual language and tone of voice that set the salon apart from day one, with content crafted to reflect the premium, considered experience customers could expect inside.
Launch content that positioned Copper Room as a premium destination before a single appointment was booked.
In personal services, first impressions are everything. The launch strategy was built around establishing credibility and visual consistency from the very first post — ensuring Copper Room’s online presence reflected the quality of the experience inside from day one.
