Full brand repositioning and identity refresh for a growing multi-site logistics group.
FLS Group is a multi-service logistics company operating across the UK and expanding into Europe. They needed a brand that reflected their scale and ambition — modern, premium and instantly recognisable — without losing the identity they’d already built.
• Complete brand system rolled out across all UK sites and new European operations
• Elevated brand perception into a more premium, contemporary space
• New brand motif created as a distinctive, scalable asset
• Consistent identity delivered across print, digital and social
• Brand built to support ongoing acquisition and expansion
Full brand repositioning and visual identity refresh. Retained the original colour palette for continuity while introducing a new brand motif to serve as a distinctive and recognisable asset across all touchpoints. Delivered a clean, structured identity system that works across multiple business units — built to scale as the group continues to grow and acquire.
A complete rebrand spanning UK headquarters and new European sites — built to support a business in active acquisition mode.
The challenge with FLS wasn’t just creating something that looked better — it was building a brand system that could travel. With new sites and acquisitions on the horizon, the identity needed to be consistent, flexible and credible across markets.
