Six-month social media strategy across three Cardiff sites — 207 DM booking enquiries and 121,000 impressions on a single post.
Giovanni’s is one of Cardiff’ most established Italian restaurant groups, operating three sites across The Hayes, Park Place and The Bay. A Cardiff institution with a loyal following and a strong personality at its heart, they came to WCS for a social media strategy that could match their reputation and drive real commercial results.
• 207 DM booking enquiries tracked (pizza workshops, NYE, birthdays, group bookings)
• £7,245+ in tracked potential booking value from social alone
• 3,660 profile visits and 231 external link taps indicating strong booking intent
• 121,040 impressions on a single community-led reel
• Top TikTok video: 41,500 views and 3,827 likes
• 64 pieces of content delivered across a six-month period
Executed a six-month, three-pillar strategy across all three Giovanni’s sites: driving reservations through location-specific CTAs, building Giovanni’s personal brand authority, and balancing high-engagement ‘fun’ content with deeper brand storytelling. Delivered bi-monthly content days, professional photography upgrades, and secured two bonus Cardiff Life Instagram features (market value £1,000). Managed full content calendars, reporting and performance optimisation throughout.
A community reel about feeding Cardiff’s homeless population — 121,040 impressions, 3,595 likes and 440 shares, with no paid spend behind it.
The ‘Feeding the Homeless’ reel wasn’t a promotional post — it was a story about who Giovanni’s are as a business. It became the highest-performing piece of content across the entire six-month campaign. On TikTok, the same piece reached 41,500 views and 3,827 likes — the top video across the whole period.
