Our primary objective over 9 months was to increase website traffic, enhance search visibility and improve Google rankings.
Conducted exhaustive keyword research to pinpoint high-performing and contextually relevant keywords.
Utilised a strategic mix of broad, phrase and exact match keywords for comprehensive coverage.
Maintained agility by consistently refining the keyword list based on performance data, evolving market trends and competitor analysis.
Developed and optimised landing pages meticulously tailored for conversion and user engagement.
Ensured seamless alignment between PPC ad content and landing page messaging.
Employed A/B testing to iteratively enhance landing page elements for optimal performance.
Executed a robust organic SEO strategy in tandem with PPC efforts to foster a holistic online presence.
Successfully maintained a CPC below £0.40 through precision in keyword targeting, bid adjustments and strategic budget allocation.
Focused spending on high-performing keywords and campaigns to maximise efficiency.
Implemented precise location targeting to focus on audiences within specific geographic areas relevant to Hern & Crabtree’s property listings.
Utilised advanced targeting parameters to narrow down the audience based on location, ensuring that ad content reached individuals with potential interest in the properties.
Utilise “negative keywords,” that prompts the ad platform to avoid placing ads on results pages that are produced when a user enters these search terms. Therefore not wasting ad budget.
Implemented targeted strategies to increase visibility and amplify impressions within search results.
Leveraged ad extensions and refined ad copy to captivate audience attention and drive clicks.
Monitored impression share closely, adjusting bids as needed to maximise visibility within the target audience.
Conducted regular and in-depth analyses of campaign metrics, encompassing impressions, clicks and conversions.
Leveraged data insights to identify emerging trends, capitalise on opportunities and fine-tune campaign strategies in real-time.
Made informed adjustments to bidding strategies and ad content based on the continuous feedback loop provided by data analytics.
Our strategic approach to PPC campaigns for Hern & Crabtree has yielded over 190k impressions, significantly boosting visibility and brand exposure.
Achieved 30k direct link clicks, creating a steady stream of engaged and targeted traffic.
Successfully maintained a CPC below £0.40, exemplifying cost-effectiveness and efficiency in campaign management.
