Social media strategy for a luxury Cardiff wellness spa — delivering 2,100% Instagram reach growth in the first month.
House of Muse is a luxury urban spa in Cardiff, positioned as a premium female- focused wellness sanctuary. They came to WCS needing a social media presence that matched the quality of their offering — building emotional connection, growing a local community and converting awareness into treatment bookings.
• Instagram reach up 2,100% (7,000 users) in month one
• Facebook reach up 501.8% (5,800 users) in month one
• Instagram interactions up 3,600%
• Facebook interactions up 2,600%
• Client feedback: ‘Exactly what I was hoping for and a dream to work with’
Sensory-led content strategy built to reflect the calm, luxurious feel of the spa. Authentic storytelling featuring real clients and behind-the-scenes moments. Skin-confidence and educational content to build trust and credibility. Strong luxury aesthetic maintained across all platforms while humanising the brand through personality-led posts.
Instagram reach grew by 2,100% in a single month — from a standing start to a recognisable presence in Cardiff’s wellness space.
By leading with emotion over promotion — content that made people feel the experience before they’d booked — House of Muse went from minimal online presence to a brand people actively sought out. The engagement numbers in month one are among the strongest first-month results we’ve delivered for any lifestyle client.
“Thank you all for everything you’ve done so far — exactly what I was hoping for and a dream to work with” — House of Muse
