What we did

Audience Targeting

Audience Targeting

Conducted thorough market research to identify the target audience for Pravins.
Developed a comprehensive audience segmentation strategy for both organic and paid social campaigns.

Content Creation & Optimisation

Content Creation & Optimisation

Crafted compelling organic video and imagery tailored to resonate with Pravins’ audience and perform on social media.
Designed visually appealing and highly targeted paid advertisements accompanied by conversion copy to capture attention and drive conversions.

Organic Engagement & Community Building

Organic Engagement & Community Building

Established a consistent organic posting schedule to maintain a strong online presence.
Engaged with the audience through comments, messages, and user-generated content to foster community growth.

How we did it

Strategic Paid Social Investment

Strategic Paid Social Investment

Allocated budget strategically across different ad formats and platforms to maximise ROI.
Conducted A/B testing to identify the most effective ad creatives and messaging.

Cross-Channel Integration

Cross-Channel Integration

Ensured seamless integration between organic and paid strategies for a cohesive brand message.
Coordinated content themes and promotional strategies across various social media channels for brand consistency and maximum exposure.

Performance Monitoring and Optimisation

Performance Monitoring and Optimisation

Monitored campaign performance in real time using analytics tools.
Made data-driven adjustments to optimise ad spend, targeting parameters and content strategy.

The results

3,568% Increase in First-Time Website Users

3,568% Increase in First-Time Website Users

We achieved a 3568% increase in first-time website users acquired from social media within just 3 months.

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65% increase in first-time purchases

65% increase in first-time purchases

Our strategic approach led to a 65% increase in first-time purchases, indicating effective audience engagement and conversion tactics.

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97% increase in online revenue

97% increase in online revenue

The combined impact of increased reach and awareness online resulted in a 97% increase in online revenue for Pravins during the 3-month campaign period.

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