Launching Riverside Social, the stadium’s new day-to-evening brew and bar venue on the River Taff, from a standing start. Channels, launch event, press and a full creative suite, built with Aramark and the WRU.
A new venue at one of Wales’ most iconic sites, with no audience and no identity on day one.
Working with Aramark and the WRU, we launched Riverside Social, Cardiff’s new day-to-evening brew and bar venue at the Principality Stadium overlooking the River Taff. We were asked to build the social channels from the ground up, generate city-wide coverage, and create a launch identity and events calendar that would drive footfall well beyond matchdays.
We took over Instagram and TikTok from 4 September and built both channels from launch with daily social-first content introducing the venue, its drinks and its riverside setting to a new audience.
We delivered the launch event and a targeted media push across Cardiff’s key consumer titles and partner channels, positioning Riverside Social as the city’s newest destination venue.
Our design team produced the full launch suite for print, digital and social, from the invitation through to a seasonal events calendar and in-venue activations.
We built the events pipeline: Oktoberfest, Fright Night, Beaujolais Day and a festive programme including Party at the Principality, black tie nights, bottomless brunch and Brunch with Santa. We also created Discount for Distance, a run-club offer giving guests 5% to 25% off based on their run stats, to give the venue a daytime hook.
First fortnight, 4 to 18 September 2026.
Across Instagram and TikTok from a standing start, alongside 512 new followers and 1,017 interactions.
Across press and social, reaching a combined audience of 259,000 with an estimated 62,000 views. Key titles included Cardiff Life, Principality Stadium News and the Cardiff Drop.
A branded Say Cheese photobooth and share-to-social prompts turned guests into content creators on the night.
Invitation, event and seasonal campaign artwork, photobooth and in-venue offer creative, rolled out across print, digital and social.
"Team Wales have been working with Chelsea and the WCS Team for over a year now and have found the agency to be a real asset to our business. Their creativity and knowledge of the digital and social media sector has been intrinsic to our planning for Glasgow 2026. We are currently working on our G2026 Marketing Campaign and are extremely excited to launch this in the coming months with the WCS Team."
"As a Welsh brand, it was a pleasure working with a team who truly understood our story and knew how to amplify it. WCS helped us boost engagement and brought fresh energy to the way we showcased Toca Vida Gin — always creative, collaborative, and a joy to work with. From content creation to social strategy, they captured our brand in a way that felt both authentic and impactful."
"Working with WCS Agency has been a brilliant experience for both Wales Netball and Cardiff Dragons. From the outset, their team brought care, creativity, and serious energy to everything we’ve collaborated on. Their service is second to none – responsive, thoughtful, and always one step ahead. We especially love the spark they bring to our campaigns and events – it’s helped elevate our brand and engage our audiences in fresh, exciting ways. It’s a partnership we truly value and enjoy!"
"WCS Agency delivered expert, creative, and professional digital campaigns and content marketing that exceeded our expectations, and we highly recommend them!"
"The services we have received from WCS have been fantastic! The content created for the hospitality lounges was modern, perfect for social media but also kept our values in mind; everyone involved behind the scenes was super friendly and got the job done efficiently. WCS/Cardiff Life also recently reached out in support of our women’s programme. Not only did they offer a platform to push our message they also sent down content creators to film an entire match, giving up their Sunday to support women’s sport in Wales. Diolch WCS you have been truly incredible. "
"Sinead has been an absolute star to work with on the launch of Square and Fair. She was incredibly proactive and flexible, which made all the difference when things got hectic. Honestly, Sinead and the whole team at WCS helped me keep my sanity throughout the whole process! It felt like having an extra team member in our corner."
"We’ve been working with WCS and Sinead now for a few weeks and have to say I’m very pleased with how things are going. Sinead is very warm and welcoming and has a calm head in stressful situations. She is diligent and keeps good time so when we make plans for meetings I can be confident that they will be adhered to. It feels like we’re on the same team and even if there are things she may disagree with, she relays that information constructively. All in all, an asset to the team."
"I’ve been working with WCS for around a year and honestly cannot praise them enough. From the very beginning, collaboration has been easy, effective, and enjoyable. Caitlyn’s account management is second to none (nothing is ever too much trouble), and the wider WCS team have been fantastic during our more recent content and video projects, bringing energy, ideas, and a forward-thinking approach to everything they do. WCS are not just an agency; they genuinely feel like an extension of our marketing team and it’s a real pleasure working with them."
