Discovery-led social media strategy for a regional platform — delivering 318% Instagram reach growth in the first three months.
South Wales Guide is a discovery platform showcasing the best places to visit, eat and explore across the region. They came to WCS to grow their social presence and establish the brand as the go-to trusted source for local recommendations across Instagram and Facebook.
• +318% Instagram reach growth in 3 months
• 52,000+ people reached on Facebook in a single month (+369%)
• 900+ new Instagram followers gained
• Up to +174% engagement growth
• Top posts reaching 5,900+ views
Discovery-led content strategy built around hidden gems, local experiences and curated guides. Collaborative posts with local businesses to expand reach. Local giveaway campaigns to accelerate audience growth. Restaurant round-ups and trending local content consistently driving strong organic reach and shares across both platforms.
52,000+ people reached on Facebook in a single month — a 369% increase driven entirely by organic, community-first content.
By anchoring the strategy in discovery — surfacing hidden gems, local experiences and honest recommendations — we built an audience that actually wanted to engage. The result was rapid, sustainable growth that turned a new platform into a trusted regional voice in under 90 days.
