Rebrand support and creative direction for Team Wales ahead of Commonwealth Games 2026.
Team Wales is the national team competing at the Commonwealth Games — representing Wales across sport at the highest international level. Ahead of Glasgow 2026, they needed a refreshed brand identity and campaign direction that could carry the weight of the occasion.
• Refreshed brand identity for Commonwealth Games 2026
• Strengthened athlete and national representation through new creative
• Delivered scalable campaign assets across digital and print
• Created brand system built for a major international stage
Rebrand support and creative direction for the Glasgow 2026 campaign. Developed a refreshed visual identity that elevated Team Wales’s presence ahead of the Games — building campaign assets that could work across all channels and do justice to the athletes and nation they represent.
Elevating Team Wales’s brand ahead of their biggest stage — Commonwealth Games 2026 in Glasgow.
The Commonwealth Games is one of the most visible stages in Welsh sport. The rebrand work ensured that Team Wales arrived in Glasgow with an identity that matched the scale of the moment — modern, proud and built to travel across every platform and format.
