The Celtic Collection - Paid Media and Content Creation

We work closely in partnership with Toward Studio to deliver creative and paid media solutions for the iconic Welsh brand, The Celtic Collection. This collaboration allows us to combine our strengths: Toward Agency’s deep understanding of the brand’s heritage and creative vision, coupled with our expertise in targeted paid media and strategic communication execution. We support The Celtic Collection by working alongside Toward Agency to implement and optimise paid media campaigns across various platforms. Our role is to ensure the creative content reaches the most relevant audiences effectively, driving engagement and conversions for the group’s iconic property portfolio. This successful partnership demonstrates our ability to seamlessly integrate with other agencies, providing specialised media buying and creative execution that amplifies a major Welsh brand’s message. Our key achievements include;

Expansive Reach

Expansive Reach

  • March 2024: Record-breaking 1.17M accounts reached (+78%).
  • Summer Success: Taylor Swift campaign at PGH boosted Facebook reach by 44%.
  • October–November: Seasonal and Black Friday content drove a 108.3% reach increase.
Enhanced Engagement

Enhanced Engagement

  • Top Performers: UGC and seasonal campaigns (Halloween, Black Friday).
  • Non-Follower Growth: Tŷ Hotels saw a +37% increase in May.
  • October Festivities: Engagement surged, driven by festive previews and interactive posts.
Follower Acquisition

Follower Acquisition

Collaborative Campaigns: Influencer partnerships and cross-promotions drove significant growth, including a +108% follower increase on Facebook in October.

Website Traffic

Website Traffic

  • Seamless Journeys: 25k+ monthly link clicks, with Black Friday offers delivering traffic spikes and boosting conversion rates.
  • Content Strategies
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