We worked with our long-standing client, The Ivy Cardiff, to create a series of high-impact activations designed to boost brand image and increase bookings during major sporting events.
We worked with our long-standing client, The Ivy Cardiff, to create a series of high-impact activations designed to boost brand image and increase bookings during major sporting events. The challenge was to remind diners that while The Ivy is a national luxury brand, the Cardiff restaurant is the only one in Wales and should be celebrated for its distinct local connection, particularly during the busy Autumn Internationals. We arranged iconic Welsh Male Voice Choirs from rugby clubs across the Valleys to perform during the main lunch service on all Wales game days. This activation transformed the dining experience, boosting brand image, celebrating Welsh culture, and successfully helped fully book out the lunch service on these key dates. It powerfully reinforced the message that The Ivy Cardiff is a distinctively Welsh destination.
We regularly plan, organise and host one-off events for the Ivy including their 2024 Christmas Showcase, which resulted in;
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