The Brief
Piano Works was opening in Cardiff and wanted a launch video that captured the excitement, energy and entertainment factor of the new venue.
Shot for movement and noise, not a venue tour.
Piano Works was opening in Cardiff and wanted a launch video that captured the excitement, energy and entertainment factor of the new venue.
We filmed crowd reactions, live music and the vibrancy of the room, shooting for movement and atmosphere rather than a static walk through the space.
Fast cuts and dynamic editing to match the brand’s lively positioning, delivered for the venue’s own channels.
One film, working from opening night onwards.
Shared across Piano Works’ channels to introduce the venue to Cardiff.
The film set the tone for Cardiff audiences before they had been through the door.
It continues to showcase the venue to new customers well past launch week.