Call us on: 02922647787

Key Achievements

Expansive Reach

Expansive Reach

  • Building-wide social reach soared, with Instagram up +253% and Facebook up +238% in June.
  • Donald Gordon Theatre: Nye campaign delivered 239k impressions in July, with sustained momentum into August.
  • Bocs: Paid activity for Monsieur Vincent reached 255k people in August, amplifying profile across Wales.
Enhanced Engagement

Enhanced Engagement

  • Social interactions surged across Cabaret in June (+453% on Instagram).
  • Seasonal and topical campaigns (e.g. Butetown Carnival) drove broadcast coverage with ITV Wales and live interviews.
  • Interactive formats (artist spotlights, rehearsal previews) encouraged community participation.
Follower & Audience Growth

Follower & Audience Growth

  • Brand channels recorded steady growth: Instagram followers +2.2% in June, +1.3% in July/August; Facebook up +73% in July.
  • Influencer partnerships around shows like Joseph and Nye translated into fresh audiences and boosted credibility.
Website Traffic & Revenue

Website Traffic & Revenue

  • June: £138,607 attributed to Paid Google Ads; £14,365 via Paid Social Ads.
  • Nye Google Ads delivered £11,085 revenue in July at just £437 spend (25:1 ROI).
  • August: Nye campaigns combined generated £7,300+ revenue directly attributed through GA4 tracking.
Content & Campaign Strategies

Content & Campaign Strategies

  • UGC & Influencer Amplification: Reviews and social content from creators delivered authentic advocacy for shows like Chicago, Cruel Intentions and OFAH.
  • Seasonal & Cultural Hooks: Butetown Carnival, open rehearsals, and “Artist Spotlight” content for Llais positioned WMC at the heart of cultural conversation.
  • Multi-Channel Delivery: Cohesive campaigns spanned broadcast, digital OOH, Meta, Google, and creative design, ensuring maximum visibility.
Results

Results

  • Nye delivered consistent national and regional press, with ITV Wales and S4C securing broadcast reach of 977k in August alone.
  • Bocs campaigns drove 16k+ combined link clicks across July–August paid activity.
  • Across three months, creative output spanned 60+ assets (programme design, digital signage, OOH), supporting both sales and brand building.
Enquire Today

Looking Ahead

The past three months have proven the value of a multi-channel, story-led approach — from national broadcast coverage to hyper-local influencer buzz. As WMC moves into Gala season, Cabaret Christmas, and Llais Festival, momentum will build further with an emphasis on PR-driven storytelling, dynamic paid activations, and content that brings audiences closer to the creative heartbeat of Wales Millennium Centre.