Official communications and content partner for the UK's largest regional celebration — driving a 70% surge in total reach.
Wales Week London is the UK’s largest regional celebration, bringing together Welsh culture, business and community across the capital for a week of 130+ events and activations. WCS were appointed as their official communications and content partner for the 2026 edition — their 10th anniversary year.
• 461,467 total campaign reach — up 70% year-on-year
• 316,000+ Instagram views — more than the entire 2025 campaign across all platforms
combined
• 496% increase in Instagram interactions (908 to 5,418)
• 818 new LinkedIn followers, reaching 35,000+ unique professionals
• 406% growth in Instagram views (62.5k to 316.7k)
Full social media management across all WWL channels throughout the campaign period. On-the-ground content capture at live events. Exclusive partner content packs for use across social. Behind-the-scenes video production in collaboration with sponsors. Full PR cycle management, official communications and email marketing from pre-launch through to closing events.
In 2026, WCS achieved more reach on Instagram alone (316k) than the entire 2025 campaign achieved across every platform combined (271k).
By pivoting to a video-first, personality-driven content strategy and placing our team on the ground at events, we turned Wales Week London 2026 into a genuinely viral digital campaign — shattering every previous benchmark and delivering the most engaged, most-watched edition in the event’s 10-year history.
“The team were so responsive and proactive — taking the intensity and relative chaos of our expectations and of all the event activity, in their stride — working with fantastic flexibility, and adding value through their creativity, positivity and expert know-how throughout the whole period of Wales Week” — Dan Langford, Founder — Wales Week London
