What We Did

What They Do

What They Do

Wales Week London is the UK’s largest regional celebration, bringing together Welsh culture, business and community across the capital for a week of 130+ events and activations. WCS were appointed as their official communications and content partner for the 2026 edition — their 10th anniversary year.

Key Highlights / Wins

Key Highlights / Wins

• 461,467 total campaign reach — up 70% year-on-year
• 316,000+ Instagram views — more than the entire 2025 campaign across all platforms
combined
• 496% increase in Instagram interactions (908 to 5,418)
• 818 new LinkedIn followers, reaching 35,000+ unique professionals
• 406% growth in Instagram views (62.5k to 316.7k)

What Did We Do For Them?

What Did We Do For Them?

Full social media management across all WWL channels throughout the campaign period. On-the-ground content capture at live events. Exclusive partner content packs for use across social. Behind-the-scenes video production in collaboration with sponsors. Full PR cycle management, official communications and email marketing from pre-launch through to closing events.

The success of a recent campaign

In 2026, WCS achieved more reach on Instagram alone (316k) than the entire 2025 campaign achieved across every platform combined (271k).

High-Impact Content Driving Record Reach

High-Impact Content Driving Record Reach

By pivoting to a video-first, personality-driven content strategy and placing our team on the ground at events, we turned Wales Week London 2026 into a genuinely viral digital campaign — shattering every previous benchmark and delivering the most engaged, most-watched edition in the event’s 10-year history.

Client Quote

“The team were so responsive and proactive — taking the intensity and relative chaos of our expectations and of all the event activity, in their stride — working with fantastic flexibility, and adding value through their creativity, positivity and expert know-how throughout the whole period of Wales Week” — Dan Langford, Founder — Wales Week London