Pre-launch brand building for a premium Welsh-medium nursery — generating awareness and waitlist intent before doors opened.
Wibli Wobli is a premium Welsh-medium nursery brand. Launching into a competitive childcare market, they needed to build brand awareness, establish clear positioning and generate genuine interest from local families — all before the nursery opened its doors.
• Built early-stage awareness ahead of launch
• Established clear brand positioning in a competitive childcare space
• Generated initial waitlist interest and community intent
• Created consistent brand presence across social from pre-launch
Pre-launch campaign planning across social, paid and content. Developed brand positioning that spoke directly to Cardiff families seeking quality Welsh-medium childcare, building trust and anticipation through content before the nursery was open to take bookings.
Building a brand following before a single child had walked through the door.
Most businesses wait until they're open to start marketing. Wibli Wobli didn't — and that
head start made all the difference. By the time the nursery was ready to take bookings, there was
already an engaged local audience waiting.
