Business in Focus, the leading social enterprise dedicated to supporting the start-up and SME community across Wales, has officially appointed Cardiff marketing agency WCS Agency as its integrated marketing partner for the next 12 months.

The partnership marks a significant milestone for both organisations. WCS Agency, a leading marketing agency in Cardiff known for its social-first approach, will provide a comprehensive suite of integrated services, including strategic PR and communications, social media management, creative production, and performance marketing.

The collaboration is designed to amplify the reach of Business in Focus’s vital support services, which include business advice, property solutions, and the delivery of the Welsh Government’s flagship Business Wales service.

This appointment comes at a pivotal time for WCS Agency, a fast-growing Cardiff social media agency and marketing consultancy, as it continues to expand its footprint within the Welsh public sector. The partnership is a cornerstone of the agency’s 2026 strategic initiative, ‘From Cardiff, for Wales,’ which focuses on strengthening its Welsh roots and supporting organisations that provide essential services to communities across the nation.

Chelsea Pinches-Burrowes, Founder and CEO of WCS Agency, commented:

“We are beyond thrilled to be partnering with Business in Focus. As a marketing agency based in Cardiff and proudly born in Wales, our mission this year is to work with organisations that are truly making a difference to our country.

Business in Focus has been the backbone of the Welsh entrepreneurial landscape for over 30 years. By combining our expertise as a digital-first marketing and social media agency in Cardiff with their deep-rooted knowledge of the SME sector, we aim to ensure that whether you are an aspiring entrepreneur or a growing business, you know where to find the support and advice you need to thrive.”

Phil Jones, CEO at Business in Focus, added:

“Business in Focus and WCS Agency are leaders in our respective fields, with shared values and shared ambitions to be dynamic and impactful players at the heart of a thriving business ecosystem. I believe this partnership will bring new life to what we both do, strengthen our many partnerships and shine a powerful light on the entrepreneurs, startups and businesses we support.

We have some exciting plans for the year ahead and a great story to tell. We look forward to turning the first page.”

The 12-month partnership will see the Cardiff-based marketing agency working as an extension of the Business in Focus team, delivering data-led campaigns that highlight the success stories of Welsh SMEs and the diverse range of professional facilities and advice available through Business in Focus.