PPC & Social Ads
Drive leads, rocket your reach and boost business
If you’re looking to increase traffic to your website or drive more leads and sales for your business, then you’re in the right place. Our PPC (pay-per-click) and social ad services are designed to help you reach your target audience and achieve your marketing goals.
PPC advertising involves placing ads on search engines such as Google and Bing, or on social media platforms such as Facebook, Instagram, and LinkedIn.
Our team of experienced PPC specialists will work with you to create and manage a tailored campaign that targets the right keywords and demographics for your business. We’ll help you set a budget, monitor your results, and continuously optimise your campaign to maximise your return on investment.
Social media advertising is another powerful tool for reaching your audience and building your brand. With billions of active users on platforms like Facebook, Instagram, TikTok and LinkedIn, social media ads allow you to target specific demographics and interests to put your message in front of the right people.
There are several reasons why businesses should consider using PPC and social ads as part of their digital marketing strategy:
- Increased visibility: PPC and social ads allow you to get your brand and message in front of a larger audience that may not have found you through organic search or social media channels.
- Targeted advertising: With PPC and social ads, you can target specific demographics, interests, and behaviours to ensure that your ads are shown to the right people at the right time.
- Cost-effective: PPC and social ads are typically more cost-effective than traditional advertising methods, as you only pay when someone clicks on your ad or takes a specific action.
- Measurable results: With real-time data and analytics, you can track the performance of your ads and make adjustments to your strategy to optimize your results.
- Flexibility: PPC and social ads offer flexibility in terms of budget, ad format, and targeting options, allowing you to tailor your campaign to meet your specific goals and budget.
Overall, PPC and social ads can be a highly effective way to reach your target audience, generate leads, and increase sales for your business. .
Our social media advertising services include:
Ad campaign strategy: We will strategise and select the most relevant platforms to achieve your objectives, before carefully creating ad sets and creatives that are designed to convert.
Ad targeting: We target your ads to reach your target market in the spaces that they’re ‘hanging out’ online and can even retarget competitor audiences. We can target specific demographics, interests, and behaviours to collect valuable audience data and reach the right audience for your business.
Ad creative design: Our services include the design and creation of all ad sets, creatives, and conversion copy.
Ad placement and set up: Meta business suite might not be your best friend but luckily it’s ours! We ensure your ads are set up to appear in the right places, and technically programmed to run smoothly.
Ad performance tracking: We track the performance of your ads daily and provide weekly insights into metrics such as impressions, clicks, conversions, and more. So you’re never in the dark about how your ads are performing!
Ad optimisation: Throughout the duration of your ads, we will optimise the ad campaigns to improve their performance and reach the intended audience more effectively. We’ll continually refine your campaign to improve performance.
Ad reporting: It’s super important to analyse the valuable data that you gain when investing in social ads, so we do exactly that. We unpick the stats so we can advise you on your next best move, to continue levelling up your revenue.
Our PPC services typically include:
Keyword research: We begin by conducting keyword research to identify the best keywords for a business to target in their ad campaigns. We’ll also unpick your competitors’ keyword strategy to ensure that your ads are shown to users who are actively searching for your business offerings.
Ad campaign creation: Our services include the creation of all ad campaigns. This includes: ad copy, targeting options, and bidding strategies. The ads can be displayed on search engines or other websites.
Ad targeting: PPC services can target specific demographics, interests, and behaviors of the target audience to ensure that the ads are seen by the right people.
Ad bidding: We utilise bidding strategies to determine how much you will pay for each click on their ads. The higher the bid, the more likely the ad will be shown to users.
Ad performance tracking: We track the performance of your ads daily and provide weekly insights into metrics such as impressions, clicks, conversions, and more.
Ad optimisation: We optimise your ad campaigns to improve their performance and reach the intended audience more effectively.
Ad reporting: As with social ads, it’s super important to analyse the valuable data that you gain when running PPC campaigns, so we do exactly that. We unpick the stats so we can advise you on your next best steps, to continue levelling up your revenue.
With our PPC and social ad services, you’ll have access to real-time data and analytics that allow you to track your progress and adjust your strategy as needed. Whether you’re looking to drive more traffic to your website, generate leads, or increase sales, we have the expertise and tools to help you achieve your goals.
