Marketing Agency Cardiff

Strategy that ends in a plan, not a deck

Positioning, messaging and commercial marketing strategy, led by our Head of Strategy.

Most strategy work stops at the recommendation. Ours stops when your team can run it. We set the positioning, write the messaging, build the framework, then either hand it over properly or run it with you through social, PR, creative and paid.

Strategy and positioning. Brand positioning, messaging architecture and campaign frameworks, with the commercial thinking underneath them. Rosie Eastwood, our Head of Strategy, leads this work.

Workshops and facilitation. Hands-on sessions built around your culture, your skill levels and your priorities. On site at your offices, off site in our creative space, or run virtually for distributed teams.

Marketing workshops should not be talking shops. Every session balances strategic challenge with practical support, and nobody leaves with only a notebook full of theory. They leave with frameworks they can use and the confidence to use them.

It is not a one-off product. Strategy is where every WCS relationship starts. Retainer clients get the same work at the front of the engagement, and it is what the social, PR, creative and paid activity is then built against. Every campaign and every activation traces back to it, which is why our retained work holds a line instead of drifting from month to month.

Four workshops, or one built for you

Proven across corporate, public and cultural sectors.

Brand positioning and strategic identity
Best for: organisations rebranding, launching or clarifying their market position.

Moves teams from broad thinking into focused outcomes, and challenges how safe or how bold you need to be to hit your ambitions. It laid the foundation for the Business in Focus rebrand launch.

The 500% Framework
Best for: enterprises, venues and cultural organisations with multiple revenue streams.

Breaks down silos and applies your USPs in a coordinated way across every part of the business, tying a venue, a retail shop and a café into one commercial story. It ends in simple actions that reach the bottom line.

Tone of voice for non-creatives
Best for: finance, legal, tech and other technical or regulated industries.

Demystifies the creative process and gives analytical minds a structured, comfortable space to shape brand messaging. It unearths authentic ideas and leaves total clarity on how the brand should be positioned.

Social media and marketing masterclasses
Best for: internal marketing teams, inter-departmental groups and business development cohorts.

Adapted on the fly to the skill levels in the room, grounded in your real operational context and packed with tools people can use on Monday. Built to raise internal capability, not dependence.

Or work with Rosie to build a bespoke session designed around your exact objectives.

What people say after a session

Rosie delivered a genuinely engaging and thought-provoking session that struck the right balance between strategic challenge and practical application. What stood out was her ability to bring clarity to complex areas and keep momentum without losing depth.

Janina Powell, Deputy Service Director, Victim Support

I am an accountant, which means most of the problems I deal with have an answer. Marketing strategy and tone of voice normally makes me feel uncomfortable. The way Rosie approached the session actually made me feel creative and comfortable. Ideas came out of my mouth that I would not have thought possible.

Jamie Williams FCCA, Director, Cadre Finance

Send us your brief

What our clients say

4.9 Based on 234+ reviews

"Team Wales have been working with Chelsea and the WCS Team for over a year now and have found the agency to be a real asset to our business. Their creativity and knowledge of the digital and social media sector has been intrinsic to our planning for Glasgow 2026. We are currently working on our G2026 Marketing Campaign and are extremely excited to launch this in the coming months with the WCS Team."

Team Wales
Rebecca Edward-Symmons, CEO
"As a Welsh brand, it was a pleasure working with a team who truly understood our story and knew how to amplify it. WCS helped us boost engagement and brought fresh energy to the way we showcased Toca Vida Gin — always creative, collaborative, and a joy to work with. From content creation to social strategy, they captured our brand in a way that felt both authentic and impactful."

Toca Vida Gin
Elianna & Sam, Founders
"Working with WCS Agency has been a brilliant experience for both Wales Netball and Cardiff Dragons. From the outset, their team brought care, creativity, and serious energy to everything we’ve collaborated on. Their service is second to none – responsive, thoughtful, and always one step ahead. We especially love the spark they bring to our campaigns and events – it’s helped elevate our brand and engage our audiences in fresh, exciting ways. It’s a partnership we truly value and enjoy!"

Wales Netball & Cardiff Dragons
Sarah Boswell, CEO
"WCS Agency delivered expert, creative, and professional digital campaigns and content marketing that exceeded our expectations, and we highly recommend them!"

GCRS
Leah Louvain Eynon-Moule, Marketing Manager
"The services we have received from WCS have been fantastic! The content created for the hospitality lounges was modern, perfect for social media but also kept our values in mind; everyone involved behind the scenes was super friendly and got the job done efficiently. WCS/Cardiff Life also recently reached out in support of our women’s programme. Not only did they offer a platform to push our message they also sent down content creators to film an entire match, giving up their Sunday to support women’s sport in Wales. Diolch WCS you have been truly incredible. "

CCFC
Zoe Jenkins
"Sinead has been an absolute star to work with on the launch of Square and Fair. She was incredibly proactive and flexible, which made all the difference when things got hectic. Honestly, Sinead and the whole team at WCS helped me keep my sanity throughout the whole process! It felt like having an extra team member in our corner."

Cleverchefs – Square & Fair Launch
Jihane Rodriguez, Marketing Director
"We’ve been working with WCS and Sinead now for a few weeks and have to say I’m very pleased with how things are going. Sinead is very warm and welcoming and has a calm head in stressful situations. She is diligent and keeps good time so when we make plans for meetings I can be confident that they will be adhered to. It feels like we’re on the same team and even if there are things she may disagree with, she relays that information constructively. All in all, an asset to the team."

IV Wetroom
Jerome Edeyt, Founder
"I’ve been working with WCS for around a year and honestly cannot praise them enough. From the very beginning, collaboration has been easy, effective, and enjoyable. Caitlyn’s account management is second to none (nothing is ever too much trouble), and the wider WCS team have been fantastic during our more recent content and video projects, bringing energy, ideas, and a forward-thinking approach to everything they do. WCS are not just an agency; they genuinely feel like an extension of our marketing team and it’s a real pleasure working with them."

Ethos Group
Annie Martin, Marketing Manager