Paid Social & Performance

What we actually run

Always-on performance, launch bursts and seasonal campaigns.

Most agencies report paid social in impressions. We report it in sales, sessions and return on spend, because that is the only number that survives a board meeting.

Always-on performance. Meta and TikTok buying against a standing commercial target. Creative refreshed before fatigue hits, not after the numbers fall.

Launch and seasonal bursts. Short, high-intensity campaigns built around a real offer and a real deadline. Black Friday, an opening night, a last-minute availability push.

Creative made for the feed. Shot and cut in-house, so the ads are built for the platform rather than cut down from something else.

Tracking that attributes properly. Conversion tracking set up so sales and sessions tie back to the campaign, not guessed at from a spike in traffic.

Campaigns, and what they returned

Real numbers from real budgets, not industry averages.

BRAV Endurance, Black Friday. One high-intensity paid burst, started on a £100 test budget. See the work

1,153%

return on investment

4.15%

click-through rate, well above benchmark

258%

increase in store sessions

Pravins, seven days on Instagram and Facebook. A focused burst built to drive traffic, not followers. See the work

800%+

increase in reach

38%

increase in website users

44%

increase in new users from social

Hunter Lodges, seven days to fill the diary. A time-limited offer with nothing between the ad and the booking. See the work

11,900%

return on ad spend

7 days

from first ad to full occupancy

clear offer, one deadline

Concrete Lab, integrated paid and organic. Facebook, Instagram and TikTok running against a sales target.

£27,859

in tracked sales

63%

increase in conversion rate

175%

increase in landing page views

How we work

We are a small team that runs the account, makes the creative and writes the report. Nothing is handed between departments, so nothing gets lost.

The creative is the lever. In a market the size of Cardiff, audiences saturate in weeks. We plan new creative every three to four weeks as standard, not as an extra.

Organic tells us what to put money behind. We test ideas organically first, then put budget behind the ones that hold attention. Cheaper ads, fewer surprises.

Reporting that survives a board meeting. Monthly, in plain English, against the number the campaign was briefed to move. If the spend did not return, we say so and change it.

Book A Discovery Call

What our clients say

4.9 Based on 234+ reviews

"Team Wales have been working with Chelsea and the WCS Team for over a year now and have found the agency to be a real asset to our business. Their creativity and knowledge of the digital and social media sector has been intrinsic to our planning for Glasgow 2026. We are currently working on our G2026 Marketing Campaign and are extremely excited to launch this in the coming months with the WCS Team."

Team Wales
Rebecca Edward-Symmons, CEO
"As a Welsh brand, it was a pleasure working with a team who truly understood our story and knew how to amplify it. WCS helped us boost engagement and brought fresh energy to the way we showcased Toca Vida Gin — always creative, collaborative, and a joy to work with. From content creation to social strategy, they captured our brand in a way that felt both authentic and impactful."

Toca Vida Gin
Elianna & Sam, Founders
"Working with WCS Agency has been a brilliant experience for both Wales Netball and Cardiff Dragons. From the outset, their team brought care, creativity, and serious energy to everything we’ve collaborated on. Their service is second to none – responsive, thoughtful, and always one step ahead. We especially love the spark they bring to our campaigns and events – it’s helped elevate our brand and engage our audiences in fresh, exciting ways. It’s a partnership we truly value and enjoy!"

Wales Netball & Cardiff Dragons
Sarah Boswell, CEO
"WCS Agency delivered expert, creative, and professional digital campaigns and content marketing that exceeded our expectations, and we highly recommend them!"

GCRS
Leah Louvain Eynon-Moule, Marketing Manager
"The services we have received from WCS have been fantastic! The content created for the hospitality lounges was modern, perfect for social media but also kept our values in mind; everyone involved behind the scenes was super friendly and got the job done efficiently. WCS/Cardiff Life also recently reached out in support of our women’s programme. Not only did they offer a platform to push our message they also sent down content creators to film an entire match, giving up their Sunday to support women’s sport in Wales. Diolch WCS you have been truly incredible. "

CCFC
Zoe Jenkins
"Sinead has been an absolute star to work with on the launch of Square and Fair. She was incredibly proactive and flexible, which made all the difference when things got hectic. Honestly, Sinead and the whole team at WCS helped me keep my sanity throughout the whole process! It felt like having an extra team member in our corner."

Cleverchefs – Square & Fair Launch
Jihane Rodriguez, Marketing Director
"We’ve been working with WCS and Sinead now for a few weeks and have to say I’m very pleased with how things are going. Sinead is very warm and welcoming and has a calm head in stressful situations. She is diligent and keeps good time so when we make plans for meetings I can be confident that they will be adhered to. It feels like we’re on the same team and even if there are things she may disagree with, she relays that information constructively. All in all, an asset to the team."

IV Wetroom
Jerome Edeyt, Founder
"I’ve been working with WCS for around a year and honestly cannot praise them enough. From the very beginning, collaboration has been easy, effective, and enjoyable. Caitlyn’s account management is second to none (nothing is ever too much trouble), and the wider WCS team have been fantastic during our more recent content and video projects, bringing energy, ideas, and a forward-thinking approach to everything they do. WCS are not just an agency; they genuinely feel like an extension of our marketing team and it’s a real pleasure working with them."

Ethos Group
Annie Martin, Marketing Manager