1) Pravins
Our objective was to elevate Pravins' online presence, drive targeted traffic to their website and b...
Strategy, channel management, content production and paid, from one team.
Channel management. Strategy, calendar, copy, scheduling, community management and reporting across Instagram, TikTok, LinkedIn and Facebook. We answer your comments and DMs like we work for you, because we do.
Content production. An in-house creative studio in Cardiff. Photography, video, motion and design, shot to a plan rather than scraped together at the end of the month.
Creator and influencer. We build lists on real regional reach instead of follower count, then brief, host and measure. On the Lane7 Cardiff launch that meant 14 South Wales creators, all of whom posted.
Paid social. Meta and TikTok buying tied to a commercial number, not a reach figure. Testing, creative iteration and honest reporting on what the spend returned.
Reporting that survives a board meeting. Monthly reporting on the metrics that move your business, written so the person who signs off the budget can read it.
We know this audience because we publish for it every month.
WCS owns Cardiff Life Magazine and the Cardiff Life Awards. We see what this city engages with before it trends, and we can put a brand in front of that audience through social, press and the city’s own title at the same time.
The Welsh pound behaves differently to London. Content that lands in Shoreditch often does nothing in Cardiff, Swansea or Newport. We build for the audience you are actually selling to, in Welsh as well as English when the brief calls for it.
Brands we do this for include The Ivy, Cardiff City FC, Glamorgan Cricket, The Celtic Collection and Pravins.
Feeds we run, communities we grew, content that travelled. Pick one.