Websites, PPC & SEO

Google Ads, search visibility and the landing pages behind them, run by one team and reported in the numbers your business actually runs on.

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What we run

Google Ads, SEO and the landing pages that turn clicks into enquiries.

Search and paid search, tied to what the campaign is supposed to earn.

Google Ads. Search, Shopping and Performance Max, built around the keywords that convert rather than the ones with the biggest volume. Landing pages built and tested alongside the ads, not handed over as an afterthought.

SEO. Technical fixes, content that answers real search intent, and the internal linking that makes the rest of it work. Run alongside paid so the two feed each other instead of competing.

Landing pages and conversion. We build and test the page the ad points at. Clear calls to action, tracked properly, with the journey from click to enquiry mapped end to end.

Tracking and reporting. GA4 and conversion tracking set up so every pound of spend can be traced to an enquiry, a booking or a sale. Reported monthly in plain English.

What that has delivered

Real accounts, real numbers, tracked through GA4.

Wales Millennium Centre. Google Ads for the UK’s largest arts centre outside London, tracked through GA4. See the work

£138,607

Google Ads revenue in one month

25:1

return on a single show campaign

£437

spend that returned £11,085

Hern & Crabtree. Nine months of Google Ads and SEO run together for a Cardiff estate agent. See the work

190,000+

search impressions

30,000

clicks to the site

<40p

cost per click, held for nine months

Old Walls Gower and Pravins. Google Ads against property-specific pages, and integrated paid and organic for a Cardiff retailer. Old Walls / Pravins

16,000

new website users in a month

1,065%

rise in sessions from organic social

38%

lift in total website users

How we work

Three things make the difference on search work, and most agencies only do one of them.

One team, paid and organic. The same people run the Google Ads account and the SEO, so keyword learnings from paid feed the content plan, and organic rankings tell us where to pull paid spend back.

The landing page is part of the job. A well-built account pointed at a poor page will always underperform. We build and test the page the ad lands on, and we keep testing it.

Reporting you can take to a board. Monthly, in plain English, against the number the campaign was briefed to move. Not impressions. Enquiries, bookings and revenue.

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What our clients say

4.9 Based on 234+ reviews

"Team Wales have been working with Chelsea and the WCS Team for over a year now and have found the agency to be a real asset to our business. Their creativity and knowledge of the digital and social media sector has been intrinsic to our planning for Glasgow 2026. We are currently working on our G2026 Marketing Campaign and are extremely excited to launch this in the coming months with the WCS Team."

Team Wales
Rebecca Edward-Symmons, CEO
"As a Welsh brand, it was a pleasure working with a team who truly understood our story and knew how to amplify it. WCS helped us boost engagement and brought fresh energy to the way we showcased Toca Vida Gin — always creative, collaborative, and a joy to work with. From content creation to social strategy, they captured our brand in a way that felt both authentic and impactful."

Toca Vida Gin
Elianna & Sam, Founders
"Working with WCS Agency has been a brilliant experience for both Wales Netball and Cardiff Dragons. From the outset, their team brought care, creativity, and serious energy to everything we’ve collaborated on. Their service is second to none – responsive, thoughtful, and always one step ahead. We especially love the spark they bring to our campaigns and events – it’s helped elevate our brand and engage our audiences in fresh, exciting ways. It’s a partnership we truly value and enjoy!"

Wales Netball & Cardiff Dragons
Sarah Boswell, CEO
"WCS Agency delivered expert, creative, and professional digital campaigns and content marketing that exceeded our expectations, and we highly recommend them!"

GCRS
Leah Louvain Eynon-Moule, Marketing Manager
"The services we have received from WCS have been fantastic! The content created for the hospitality lounges was modern, perfect for social media but also kept our values in mind; everyone involved behind the scenes was super friendly and got the job done efficiently. WCS/Cardiff Life also recently reached out in support of our women’s programme. Not only did they offer a platform to push our message they also sent down content creators to film an entire match, giving up their Sunday to support women’s sport in Wales. Diolch WCS you have been truly incredible. "

CCFC
Zoe Jenkins
"Sinead has been an absolute star to work with on the launch of Square and Fair. She was incredibly proactive and flexible, which made all the difference when things got hectic. Honestly, Sinead and the whole team at WCS helped me keep my sanity throughout the whole process! It felt like having an extra team member in our corner."

Cleverchefs – Square & Fair Launch
Jihane Rodriguez, Marketing Director
"We’ve been working with WCS and Sinead now for a few weeks and have to say I’m very pleased with how things are going. Sinead is very warm and welcoming and has a calm head in stressful situations. She is diligent and keeps good time so when we make plans for meetings I can be confident that they will be adhered to. It feels like we’re on the same team and even if there are things she may disagree with, she relays that information constructively. All in all, an asset to the team."

IV Wetroom
Jerome Edeyt, Founder
"I’ve been working with WCS for around a year and honestly cannot praise them enough. From the very beginning, collaboration has been easy, effective, and enjoyable. Caitlyn’s account management is second to none (nothing is ever too much trouble), and the wider WCS team have been fantastic during our more recent content and video projects, bringing energy, ideas, and a forward-thinking approach to everything they do. WCS are not just an agency; they genuinely feel like an extension of our marketing team and it’s a real pleasure working with them."

Ethos Group
Annie Martin, Marketing Manager