Studio Tarw
Overview
Launching a brand-new business is no small feat, especially in a competitive industry like fitness. When Studio Tarw, a luxury boutique fitness studio in Cardiff city centre, came to us at WCS Agency, they had one goal: to make a big splash from day one. We crafted a strategy that not only ensured a successful launch but also laid the foundation for long-term growth and community engagement. Here's how we turned a blank slate into one of Cardiff’s most talked-about fitness destinations.
Laying the Groundwork
Building Anticipation Pre-Launch
Every great launch begins long before the grand opening. For Studio Tarw, the pre-launch phase was all about creating a buzz and getting the right people excited. We knew that anticipation would be key to driving interest and ensuring a strong opening. So, how did we do it?
Engaging Social Media Content
We shared visually engaging content showcasing Studio Tarw’s unique vibe and offerings. Think team content and teasers of the studio space - a glimpse of what future members could expect.
Targeted Paid Ads
With a laser focus on Cardiff’s fitness enthusiasts, we ran ad campaigns promoting an irresistible £1 class offer. These ads reached over 15,000 people, driving 310 clicks and a wave of interest.
Email Campaigns
Our teaser emails, launch announcements and offer promotions helped build a list of 404 email sign-ups even before the doors opened.
Website Optimisation
A smooth online experience was critical. We fine-tuned Studio Tarw’s website to ensure visitors could easily find information and book classes.
PR and Word-of-Mouth
From securing coverage from It’s On Cardiff and Business Insider to creating organic chatter among the local community, we made sure everyone was talking about Studio Tarw.
Soft Launch Weekend
Making a Statement
When soft launch day arrived, we were ready for a true celebration of fitness, community and wellness. Our goal during the opening weekend was simple: pack the studio with sign-ups and set the tone for what Studio Tarw stood for.
Here’s what made the launch a standout success.
Dynamic Content
We kept the momentum going on social media with live updates, behind-the-scenes footage and highlights of the first classes, including class attendee reactions.
Introductory Offers
The £1 class offer and discounted bundles were a huge hit, driving 227 class sign-ups and 60 bundle purchases within the first week.
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Community Building
From digital interactions to in-person connections, as a team, we cultivated an inviting atmosphere that inspired people to return.
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The numbers speak for themselves: 11 memberships were signed during the opening weekend alone and promotional offers were redeemed nearly 300 times.
The Secret Sauce
A Holistic Approach
The success of Studio Tarw’s launch wasn’t down to one single tactic - it was a blend of carefully executed strategies. Here are the key ingredients that made it all work.
Promotional Magic
Introductory offers like the £1 class proved to be a game-changer. By spreading the word across multiple platforms, including social media, email, leaflets and press releases, we ensured maximum reach and impact.
Email Marketing Done Right
Our email campaigns were designed to convert. With clear calls to action and enticing offers, we turned interest into action. A Linktree link in the Instagram bio, a website popup and an email signup incentive via a giveaway grew the mailing list by 404 new subscribers.
Paid Advertising That Delivers
Targeted paid ads played a crucial role in putting Studio Tarw on the map. Over 21,000 impressions later, these ads helped solidify Studio Tarw’s presence among Cardiff’s fitness enthusiasts.
Beyond the Soft Launch
Keeping the Momentum Alive
The soft launch was just the beginning. To ensure Studio Tarw remained top of mind, we implemented a post-launch strategy to keep members engaged and the buzz alive
Fresh Social Content
We kept the content dynamic and trend-led.
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Email Engagement
Personalised emails reminded members of limited-time offers and upcoming events, keeping them excited about what was next.
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Optimised Ads
Refreshing creatives and refined targeting ensured the promotional efforts stayed effective and engaging.
The Hard Launch
To take momentum to the next level, we launched the Studio Tarw Fitness Festival, a free weekend-long event that showcased everything Studio Tarw had to offer. The festival wasn’t just about bringing in new faces - it was also a celebration of its loyal members and a chance to solidify Studio Tarw’s commitment to the local community.
Showcased Classes
Visitors experienced everything from high-energy spin sessions to soothing yoga flows, led by Studio Tarw’s top-tier coaches.
Brought The Party
With complimentary treats, lively music from a DJ and bubbly to toast with, everyone felt truly included and part of something special.
Collaborated with Local Businesses
Partnering with Cardiff-based vendors accelerated the community-first vibe.
The Fitness Festival not only brought hundreds of people through the doors but also cemented Studio Tarw’s position as more than just a gym - it became a hub for connection, wellness and community.
As Studio Tarw expands, we’re excited to adjust our strategies to align with its evolving goals and aspirations.
Looking to launch your own success story? Let’s chat. At WCS Agency, we specialise in helping businesses make unforgettable first impressions.
