𝐂𝐨𝐧𝐭𝐫𝐨𝐯𝐞𝐫𝐬𝐢𝐚𝐥 𝐨𝐫 𝐰𝐡𝐚𝐭?!
This may be a bit out there coming from a marketing agency as creating and scheduling batches of content is something that most agencies swear by but in all honesty, we don’t 𝘳𝘦𝘢𝘭𝘭𝘺 like it!!
Here are our reasons why:
⚡ 𝐅𝐀𝐈𝐋 𝐓𝐎 𝐏𝐑𝐄𝐏𝐀𝐑𝐄, 𝐏𝐑𝐄𝐏𝐀𝐑𝐄 𝐓𝐎 𝐅𝐀𝐈𝐋 – We all know scheduling batches of content allows you to be on top of your organisation but don’t feel like you have to post every day! Social media trends for 2021 focus on valuable and informative content as opposed to content that doesn’t inspire your audience. So instead of scheduling something just because we feel we need to, try and focus on producing and sharing valuable content that your audience can either relate to or learn something from.
⚡ 𝐋𝐀𝐓𝐄 𝐍𝐈𝐆𝐇𝐓 𝐅𝐄𝐄𝐋𝐈𝐍𝐆𝐒 – It can’t just be us. You lay in bed at night and your mind goes wild with new ideas for posts, strategies, new campaign ideas. We quickly write them down in my notes and in the morning we’re bursting to share them with you. This has happened before but by the time we’ve had our morning coffee and my Weetabix, our scheduled post has gone out! The buzz for the idea is lost and it’s added to the bottom of my content schedule. Get on it straight away and share the passion, it’ll show through your post.
⚡ 𝗪𝐇𝐀𝐓’𝐒 𝐆𝐎𝐈𝐍𝐆 𝐎𝐍? – If we’re scheduling content 4 weeks in advance, that’s a long time but who knows what might happen in those four weeks? Trends come and go as quickly as you can say Ice Bucket Challenge and you have to be ready to jump straight on it and be part of the buzz.
🍭 𝐓𝐇𝐄 𝐒𝗪𝐄𝐄𝐓 𝐒𝐏𝐎𝐓 🍭
We think we’ve cracked it… If like us you like to get out valuable and digestible content that people can run with every single day then try scheduling content for every other day. This means that on the days where you don’t have content scheduled, you can create and post what you want! Thoughts, feelings, and topical news, you can really unleash your creativity without feeling completely unorganised and the pressure of thinking of something to say. Do you batch 𝐀𝐋𝐋 of your content? If so, how far in advance?