WinesnVines
Overview
At WCS Agency, we take pride in working with passionate brands that share our vision for creativity and connection. Since October 2024, we’ve worked with Wines n Vines, a company dedicated to uncovering and delivering the hidden gems of the wine world. Here's how we’ve been helping them grow their audience, boost brand awareness and make a lasting impression on wine lovers.
The Challenge
Founded by two wine enthusiasts, Wines n Vines delivers high-quality, small-batch wines directly to customers’ doors. Their mission is clear: to bring the best of artisanal winemaking to a sophisticated but approachable audience. However, they wanted to broaden their reach, strengthen their digital presence and connect meaningfully with a community of wine lovers.
Our Objectives
Expand their audience and build brand awareness.
Drive engagement with premium yet relatable content.
Position Wines n Vines as the go-to choice for wine enthusiasts seeking tailored, high-quality experiences.
Our Approach
We implemented a dynamic content strategy across Instagram and TikTok to achieve these objectives, focusing on trend-driven and engaging campaigns. Highlights of our approach included
Aspirational Content
Showcasing the joy of wine, from perfect pairings to vineyard showcases.
Educational Content
Simplifying wine knowledge with fun and informative posts
Trend-Led TikTok Content
Launching Wines n Vines on TikTok, focusing on viral trends to engage new audiences and build relevance
Community Engagement
Actively interacting with followers to foster connections and build trust.
The Results
In just one month, we’ve achieved the following
Accounts Reached: +614%
Accounts Engaged: +1,907%
Follower Growth: +24.1%
New Platform: Achieved 6,117 post views.
For You Page Impact: 98.3% of views originated from the For You page, showcasing the effectiveness of trend-led, highly relevant content.
These numbers demonstrate growth and a shift in how the Wines n Vines brand connects with its audience across platforms.
What's Next
The festive season provides an excellent opportunity to further position Wines n Vines as the ultimate choice for holiday gifting and celebrations. Current campaigns include
Black Friday and Cyber Monday Sales
Offering discounts on curated wine cases to encourage early gifting.
The 12 Wines of Christmas Countdown
Driving daily engagement with limited-time offers on featured wines.
New Year Giveaway
Growing brand awareness and excitement with an enticing prize of a year’s supply of premium wine and a bar tab with a local restaurant to strengthen local ties.
Looking forward, January will focus on mindful drinking with campaigns highlighting organic and sustainable wines.
