{"id":3984,"date":"2024-01-23T20:23:31","date_gmt":"2024-01-23T20:23:31","guid":{"rendered":"https:\/\/wcs.agency\/?p=3984"},"modified":"2024-01-23T20:30:19","modified_gmt":"2024-01-23T20:30:19","slug":"2023-recap-wcs-agency","status":"publish","type":"post","link":"https:\/\/wcs.agency\/2023-recap-wcs-agency\/","title":{"rendered":"2023 Recap WCS Agency"},"content":{"rendered":"\n<p>We\u2019re officially back in office and hitting the ground running with our Q1 strategy this week! We hope you had a lovely Christmas and New Year snoozing with a glass of something fizzy in hand and switching off\ud83e\udd42<\/p>\n\n\n\n<p>Things are going to look a little different around here this year and we\u2019ve never been more set on our mission and vision for the future. Hands up if you\u2019re excited\ud83d\ude4b\ud83c\udffc\u200d\u2640\ufe0f<\/p>\n\n\n\n<p>We have some really exciting projects in the pipeline this year that we can&#8217;t wait to share with you over the coming months. For now, our lips are sealed but stay subscribed and follow our socials to be the first to hear what&#8217;s new around HQ.<\/p>\n\n\n\n<p>This year we&#8217;re going to be sharing more client showcases, shedding light on the strategy behind them and how we deliver impressive results. But first, let&#8217;s recap on 2023. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recap, Restrategise &amp; Redeliver<\/h2>\n\n\n\n<p>Some of our highlights include new offices; new team members; huge client results; new partnerships; we\u2019ve expanded our services; acquired and developed Cardiff Life Magazine; covered globally renowned events such as IronMan Wales and BAFTA Cymru for content; hosted our own networking events; launched our first series of webinars and added prestigious awards to our cabinet.<\/p>\n\n\n\n<p>Thank you to all our clients, partners and our valued network for your continued support. It\u2019s a pleasure doing what we love day in and day out with you all and driving real results with innovative data-driven marketing strategies paving the way.<\/p>\n\n\n\n<p>Click below to see exactly what we got up to! Like what you see? If you\u2019re looking for results like these for your business, get in touch and start your 2024 the WCS way\ud83d\udca5<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WCS 2023 Recap\" src=\"https:\/\/player.vimeo.com\/video\/898864479?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Latest News From HQ<\/h2>\n\n\n\n<p>Over the last year, we have collected various accolades that align with our culture and values as a business and recognise our skills and talent at the agency. We look forward to sharing more of these achievements in 2024 as we continue supporting important causes, expanding our offerings and providing premium services.<\/p>\n\n\n\n<p>In November 2023, our CEO was awarded one of the most prestigious accolades in the entrepreneurial world. The Allica Bank Great British Entrepreneur Awards received over 5,000 applications this year alone. Making the shortlist was an achievement in its own right given the calibre of all nominees, but to win &#8216;Creative Entrepreneur of The Year&#8217; for all the hard work that happens behind the scenes was the perfect end to the year and we&#8217;re very proud.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/Creative-Entrepreneur-of-the-Year-1024x576.png\" alt=\"\" class=\"wp-image-3985\" srcset=\"https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/Creative-Entrepreneur-of-the-Year-1024x576.png 1024w, https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/Creative-Entrepreneur-of-the-Year-300x169.png 300w, https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/Creative-Entrepreneur-of-the-Year-768x432.png 768w, https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/Creative-Entrepreneur-of-the-Year-1536x864.png 1536w, https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/Creative-Entrepreneur-of-the-Year.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Industry Insight &amp; How To Take Action<\/h2>\n\n\n\n<p>\ud83d\ude80 Hyper-Personalisation is Here! \ud83d\ude80<\/p>\n\n\n\n<p>Insight: Hyper-personalisation is being seen increasingly within marketing campaigns as AI and digital technology developments continue to shape the marketing landscape.<\/p>\n\n\n\n<p>Action: Collect, combine and create. Ensure data collection is considered within your consumer funnel for targeting and marketing purposes and combine data types to gain a profound understanding of your customers. Go beyond surface-level insights. Utilise behavioural, demographic, and transactional data to craft a holistic customer profile. Leverage hyper-personalisation to create content and messages that speak directly to individual customer needs and desires. Please note: when using data it is important you adhere to current data legislation.<\/p>\n\n\n\n<p>Result: Unlock the power to delve deeper into preferences, creating tailored messaging and offers that resonate with individual needs and desires. Forge stronger customer connections by catering to the unique aspects of each customer&#8217;s preferences and building loyal community groups that provide repeat custom and recommendations. Stand out in the crowded digital landscape by delivering content that truly resonates with your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Mind Behind The Strategy<\/h2>\n\n\n\n<p>\ud83e\udde0Unpicking Campaigns in The Spotlight \ud83e\udde0<\/p>\n\n\n\n<p>One of our favourite recent campaigns, \u201cYear in Monzo\u201d, showcases the effective use of hyper-personalisation within marketing.<\/p>\n\n\n\n<p>Much like Spotify&#8217;s unwrapped, the campaign leads with consumer data to personalise its digital content and generate consumer engagement. The result?<\/p>\n\n\n\n<p>\u2705 Shareable digital content that builds communities, rockets reach and generates demand through fear of missing out on trends.<\/p>\n\n\n\n<p>\u2705Engaging in digital content that generates conversations online and maximises awareness.<\/p>\n\n\n\n<p>\u2705 Further opportunities for brands to leverage this data and connect with their target audience.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"1024\" data-id=\"3986\" src=\"https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/1703100305819-695x1024.jpeg\" alt=\"\" class=\"wp-image-3986\" srcset=\"https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/1703100305819-695x1024.jpeg 695w, https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/1703100305819-204x300.jpeg 204w, https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/1703100305819-768x1132.jpeg 768w, https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/1703100305819.jpeg 828w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"805\" data-id=\"3987\" src=\"https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/1703100306354.jpeg\" alt=\"\" class=\"wp-image-3987\" srcset=\"https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/1703100306354.jpeg 828w, https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/1703100306354-300x292.jpeg 300w, https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/1703100306354-768x747.jpeg 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"808\" data-id=\"3988\" src=\"https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/1703100306632.jpeg\" alt=\"\" class=\"wp-image-3988\" srcset=\"https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/1703100306632.jpeg 828w, https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/1703100306632-300x293.jpeg 300w, https:\/\/wcs.agency\/wp-content\/uploads\/2024\/01\/1703100306632-768x749.jpeg 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Dates For Your Diary<\/h2>\n\n\n\n<p>We\u2019re busy planning our popular marketing networking events and have some other exciting plans up our sleeve that you don\u2019t want to miss.<br><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C2R9aClIORb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C2R9aClIORb\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by The Diary of Digital Marketing (@diaryofdigitalmarketing)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Subscribe to our newsletter to be the first to receive sign-up links, event announcements and receive our monthly reminders for all the important dates for your diaries!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re officially back in office and hitting the ground running with our Q1 strategy this week! We hope you had a lovely Christmas and New Year snoozing with a glass&hellip;<\/p>\n","protected":false},"author":4,"featured_media":3705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2023 Recap WCS Agency - WCS Agency<\/title>\n<meta name=\"description\" content=\"2023 Recap WCS Agency: As we start 2024 with a bang we reflect on 2023 and share some teasers for what&#039;s in store this year!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wcs.agency\/2023-recap-wcs-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 Recap WCS Agency - 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