{"id":587,"date":"2022-01-31T17:04:26","date_gmt":"2022-01-31T17:04:26","guid":{"rendered":"https:\/\/wcs.agency\/?p=587"},"modified":"2022-01-31T17:04:26","modified_gmt":"2022-01-31T17:04:26","slug":"jessie-is-cardiff-like-emily-in-paris-but-less-champagne","status":"publish","type":"post","link":"https:\/\/wcs.agency\/jessie-is-cardiff-like-emily-in-paris-but-less-champagne\/","title":{"rendered":"Jessie in Cardiff, like Emily In Paris\u2026 but less Champagne!"},"content":{"rendered":"\n

Walking down leafy Cathedral Road doesn\u2019t quite compare to Emily in Paris<\/a>‘ glamorous morning commute along the scenic River Seine. And my outfits are carefully curated to keep me warm in the relentless Welsh winters rather than to keep up with the chic Parisian style, but you can forgive me for romanticising my job to imagine that I am Wales\u2019 answer to Emily Cooper.

However, let\u2019s be real if I filmed a boomerang of me biting into a welsh cake from Pontcanna\u2019s hottest new spot, Coffi Co<\/a>, and captioned it \u201craisins + sugar = ????,\u201d chances are I wouldn\u2019t be going viral anytime soon. If you can forgive all of the series\u2019 faux pas, then you can enjoy it for what it is on surface-level; a fun, cliche series about an American girl living in Paris. But if like me, you found yourself eye-rolling more often than you would like, it\u2019s probably because you know that marketing isn\u2019t as glossy as fancy outfits and campaign ideas with endless budgets.

I wish I could sell all hopeful digital marketers the dream, and say that yes, your accounts will grow at rapid speed just like Emily\u2019s and your off the cuff posts will rack up a huge 177k likes, but the reality is much less glamorous. Let us recap some of our not-so-favourite marketing moments from the series:

1. Emily\u2019s Instagram account<\/strong>
Firstly, can we talk about hashtags? Does this girl do ANY competitor analysis, keyword reach, or any of the actual behind the scenes tasks that aid organic growth? Unless she\u2019s got some secret huge ad budget and people are genuinely interested in her snaps of random people (which by the way, HUGE no)<\/em>, I just don\u2019t believe she\u2019d reach influencer status so quickly. Plus, she\u2019s definitely way too busy with hot chefs to be doing any meaningful engagement.

2. Her lack of strategies
<\/strong>OK, so we do get the inside scoop on a lot of her pitch meetings, and she\u2019s always bringing fun, innovative ideas to the table on the spot. But content is carefully curated with a strategy behind it to help that business achieve its goals, so you can\u2019t blame me for cringing when she whipped out her phone and snapped a picture of one of Pierre Cadeua\u2019s dresses laying on the floor. Also, the fact she takes it in the Instagram app actually makes me shudder,<\/em> but I digress.

3. Influencers
<\/strong>Influencer marketing is a huge tool that marketers use to help your product or service reach a whole new audience. At\u00a0 WCS <\/a>when we work alongside influencers, we\u2019re sure to select those who align with the brand, and who will bring meaningful engagement to their content. Dur\u00e9e, however, seems to invite anyone with a decent enough amount of followers *cough, Emily, cough* <\/em>and quite frankly, the whole event feels like an influencer free for all, I wouldn\u2019t have been remotely surprised if they began duelling with selfie sticks. Two particular moments that deserve a facepalm in this scene would be the outrageous Celia Splits (anti-fungal yoga pants and cosmetics.. The perfect combination)<\/em> and the fact that Emily gets to meet the CMO who was impressed by her saying that the lipstick is \u201csmudge-proof, even when you\u2019re BERRY hungry.\u201d Need I say more?

For all its marketing flaws (and believe me, I could go on)<\/em> Emily In Paris is light-hearted and fun and she does have some great, out of the box campaign ideas, like the sleep beneath the stars mattress campaign. I like to think Emily and I bear some resemblance, I too have an uncanny obsession with hats, have an annoyingly optimistic outlook on most things, and LOVE a glass of champagne. But thankfully, my boss isn\u2019t as mean, I don\u2019t kiss my best friend’s boyfriend and I actually stay in the office, rather than swanning off for as long as I please.

Also, my French AND marketing vocabulary is far better.

C’est tout pour le moment!<\/p>\n","protected":false},"excerpt":{"rendered":"

Walking down leafy Cathedral Road doesn\u2019t quite compare to Emily in Paris‘ glamorous morning commute along the scenic River Seine. And my outfits are carefully curated to keep me warm…<\/p>\n","protected":false},"author":3,"featured_media":588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nDigital Marketing Agency Cardiff<\/title>\n<meta name=\"description\" content=\"Looking for a trusted digital marketing agency in Cardiff to help grow your online presence and dominate your digital field?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wcs.agency\/jessie-is-cardiff-like-emily-in-paris-but-less-champagne\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Agency Cardiff\" \/>\n<meta property=\"og:description\" content=\"Looking for a trusted digital marketing agency in 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