BRAV Endurance
The goal was to execute a highly successful Black Friday paid social media campaign for BRAV Endurance, focusing on achieving impressive click-through rates (CTR), increased web sessions and a substantial return on investment (ROI) through increased sales.
What we did
Strategic Campaign Planning
- Conducted thorough market research to identify key trends and competitor strategies for Black Friday.
- Developed a targeted and strategic paid social media campaign plan to maximise reach and engagement.
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Compelling Ad Creatives
- Designed eye-catching and persuasive ad creatives tailored specifically for the Black Friday campaign.
- Utilised compelling visuals, persuasive copy, and a clear call-to-action to drive clicks and conversions.
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Precision Audience Targeting
- Employed advanced targeting options to reach the most relevant audience segments for BRAV Endurance.
- Utilised customer data, demographics, and interests to refine targeting parameters for optimal campaign performance.
How we did it
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Strategic Ad Placement
- Identified and selected high-performing social media platforms based on BRAV Endurance's target audience demographics and behaviors.
- Utilised platform-specific ad placements to maximize visibility, including sponsored posts, stories, and carousel ads.
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Compelling Ad Creatives
- Crafted visually appealing and persuasive ad creatives tailored for the Black Friday campaign.
- Utilised attention-grabbing visuals, limited-time offers, and concise, impactful copy to entice users to click and explore.
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Ad Copy Optimisation
- Conducted A/B testing on ad copy to identify the most effective messaging for driving clicks and conversions.
- Utilised compelling language, urgency and clear value propositions to encourage immediate action from the audience.
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Audience Segmentation and Targeting
- Employed advanced audience targeting features to segment users based on demographics, interests, and online behavior.
- Created specific ad sets for different audience segments, tailoring messaging to address the unique needs and preferences of each group.
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Dynamic Product Ads
- Implemented dynamic product ads to showcase a personalized selection of products to users based on their browsing history and preferences.
- Utilised retargeting strategies to re-engage users who had previously shown interest in BRAV Endurance's products.
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Conversion Tracking and Attribution
- Implemented robust conversion tracking to attribute sales and website sessions directly to the paid social media campaign.
- Analysed attribution data to understand the customer journey and refine ad tactics for maximum impact.
The results
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Surpassing industry benchmarks, the campaign achieved a 4.15% CTR, indicating strong audience engagement.
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The strategic execution resulted in a 219% increase in web sessions from social media and a 258% increase in overall store sessions, contributing to heightened brand awareness and exploration.
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The campaign's 1153% ROI demonstrated the substantial impact of the paid social media strategy on revenue generation, providing a significant return on the initial investment of £100.
