What we did
Content Strategy and Creation
- Conducted an in-depth analysis of BRAV Endurance's target audience, brand positioning and market trends.
- Developed a content strategy focused on delivering relevant and engaging messages to BRAV’s key target audiences.
- Produced and regularly updated professional digital content to maintain competitive with an appealing online presence, by undertaking regular shoot days with our in-house photography and videography team.
Organic Social Media Management
- Established a consistent posting schedule across organic social channels to maintain brand visibility.
- Leveraged user-generated content and encouraged audience participation to enhance community engagement.
- Monitored industry trends to ensure content remained relevant and resonant.
- Identified and collaborated with influencers and brand advocates to extend reach and credibility.
- Formed partnerships with complementary businesses to cross-promote content and expand the online community.
How we did it
Strategic Content Updates
- Regularly refreshed digital content to align with changing market dynamics and customer preferences.
- Utilised compelling visuals, persuasive copy, and calls-to-action to drive audience engagement and conversions.
Audience Targeting and Persona Development
- Refined audience targeting based on customer personas, ensuring that both organic and paid strategies reached the most relevant audience segments.
- Utilised customer feedback and analytics to fine-tune targeting parameters for maximum impact.
Sales-Focused Metrics Monitoring
- Tracked sales metrics in real-time to gauge the impact of organic and paid efforts on actual revenue.
- Implemented performance analysis to identify successful strategies and areas for improvement.
Through the combined efforts of organic and paid social media strategies, BRAV Endurance experienced an impressive 86% increase in sales within the designated timeframe.
The strategic organic approach ensured continuous brand visibility and engagement, fostering a loyal online community and evolution of Team Brav Endurance.
The proactive approach to content updates and relevance maintenance contributed to a dynamic and responsive online presence for BRAV Endurance, gaining attention from Ironman Wales and Long Course Weekend.