B's Aesthetics
Our primary objective was to organically elevate the TikTok presence of B's Aesthetics by implementing a platform-specific strategy focused on creating content to ignite consumer engagement and position B’s Aesthetics as an expert in the skin and aesthetics industry.Â
What we did
Uber-Engaging Hooks for Skincare Conversations
- Employed highly engaging hooks to captivate the TikTok target audience and spark conversations around skincare, a highly trending topic relevant to B’s Aesthetics.
- Crafted content that not only showcased B's Aesthetics products and services but also initiated dialogues on skincare routines, tips and trends.
- Leveraged trending hashtags and audio trends to maximise content visibility and participation.
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In-App Creativity
- Utilised ‘plogs’ and video text strategically to provide insights into skincare routines, product benefits, and expert advice.
- Experimented with various in-app creative tools to enhance video aesthetics and ensure text hooks were captivating from the very beginning of the videos.
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Reactive Content Strategy
- Reactively responded to trending skincare topics, ensuring B's Aesthetics remained at the forefront of relevant conversations.
- Curated content aligned with seasonal skincare trends and consumer interests, maximising engagement and reach.
How we did it
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Strategic Content Creation
- Crafted content with uber-engaging hooks, focusing on skincare conversations and the unique offerings of B's Aesthetics.
- Utilised imagery and video content strategically to convey key skincare messages and promote B's Aesthetics as an authority in the field.
- Experimented with in-app creative tools to produce visually compelling content that aligns with TikTok trends.
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Data-Driven Decision-Making
- Analysed performance metrics to identify high-performing content and hooks.
- Adapted content strategy based on real-time data insights, ensuring ongoing optimisation.
- Optimised hooks and in-app creative features based on audience response and engagement patterns.
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Community Engagement
- Actively engaged with the TikTok community by responding to comments and encouraging conversations around skincare.
The results
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In a three-month period, our TikTok campaign for B's Aesthetics organically generated over 10.4 million video views.
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Achieved over 200k likes and interactions, showcasing a high level of engagement and resonance with the skincare-focused content.
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Successfully positioned B's Aesthetics as a prominent authority in the skincare conversation on TikTok, solidifying its online presence and influence in the beauty and aesthetics industry.
