Celtic Manor Resort


Our goal was to enhance The Celtic Manor Resort's online presence through an organic content strategy and strategic engagement, ultimately reaching and engaging with a vast audience on Facebook & Instagram.

What we did

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    Content Strategy

  • Conducted a comprehensive analysis of The Celtic Manor Resort's brand identity, target audience and industry trends.
  • Developed a tailored content strategy that aligned with the brand's values and resonated with the target audience.
  • Created a diverse content calendar featuring engaging visuals, captivating captions, and relevant hashtags.
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    Strategic Engagement

  • Implemented a proactive engagement strategy to foster community interaction.
  • Responded promptly to comments, messages, and mentions, building a strong rapport with the audience.
  • Collaborated with influencers and partners to amplify reach and credibility.
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    Audience Insights

  • Utilised analytics tools to track user behaviour, preferences, and engagement patterns.
  • Leveraged insights to refine the content strategy, ensuring it consistently resonated with the audience.

How we did it

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    Data-Driven Decision Making

  • Regularly analysed performance metrics to identify high-performing content and optimise future posts.
  • Adjusted posting times and content types based on audience behavior and platform algorithms.
  • Utilised in-depth analytics each month to establish engaged target audiences and emerging target audiences, to then target further with content and messaging.
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    Community Building

  • Fostered a sense of community by encouraging user-generated content and participation in interactive campaigns.
  • Cultivated a positive online environment, enhancing brand loyalty and customer satisfaction.
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    Strategic Partnerships

  • Identified and collaborated with influencers and brand advocates to extend reach and credibility.
  • Formed partnerships with complementary businesses to cross-promote content and expand the online community.

The results

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    Leveraging an organic content strategy and strategic engagement, we successfully reached over 1 million users on Facebook & Instagram alone within a year.

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    The Celtic Manor Resort experienced a significant boost in brand visibility, with a growing online presence that translated into increased foot traffic and bookings.

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    Continuous monitoring and optimisation based on analytics led to sustained growth, ensuring the content remained relevant and resonant to their ideal target market throughout 12 months of the year.

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