Celtic Manor Resort
Our goal was to enhance The Celtic Manor Resort's online presence through an organic content strategy and strategic engagement, ultimately reaching and engaging with a vast audience on Facebook & Instagram.
What we did
Content Strategy
- Conducted a comprehensive analysis of The Celtic Manor Resort's brand identity, target audience and industry trends.
- Developed a tailored content strategy that aligned with the brand's values and resonated with the target audience.
- Created a diverse content calendar featuring engaging visuals, captivating captions, and relevant hashtags.
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Strategic Engagement
- Implemented a proactive engagement strategy to foster community interaction.
- Responded promptly to comments, messages, and mentions, building a strong rapport with the audience.
- Collaborated with influencers and partners to amplify reach and credibility.
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Audience Insights
- Utilised analytics tools to track user behaviour, preferences, and engagement patterns.
- Leveraged insights to refine the content strategy, ensuring it consistently resonated with the audience.
How we did it
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Data-Driven Decision Making
- Regularly analysed performance metrics to identify high-performing content and optimise future posts.
- Adjusted posting times and content types based on audience behavior and platform algorithms.
- Utilised in-depth analytics each month to establish engaged target audiences and emerging target audiences, to then target further with content and messaging.
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Community Building
- Fostered a sense of community by encouraging user-generated content and participation in interactive campaigns.
- Cultivated a positive online environment, enhancing brand loyalty and customer satisfaction.
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Strategic Partnerships
- Identified and collaborated with influencers and brand advocates to extend reach and credibility.
- Formed partnerships with complementary businesses to cross-promote content and expand the online community.
The results
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Leveraging an organic content strategy and strategic engagement, we successfully reached over 1 million users on Facebook & Instagram alone within a year.
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The Celtic Manor Resort experienced a significant boost in brand visibility, with a growing online presence that translated into increased foot traffic and bookings.
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Continuous monitoring and optimisation based on analytics led to sustained growth, ensuring the content remained relevant and resonant to their ideal target market throughout 12 months of the year.
