Eco Nature UK
Our primary objective was to increase exposure and awareness of Eco Nature UK on TikTok specifically, with a platform-specific strategy and updated organic content.
What we did
User-Generated Content (UGC) and Point of View (POV) Strategy
- Encouraged Eco Nature's audience to create and share UGC and POV content, as well as creating this ourselves to generate consumer interest and showcase consumers exactly where products can be bought and their USPs.
- Fostered a sense of authenticity and relatability by showcasing the brand through the eyes of its users.
- Utilised trending UGC and POV formats to enhance engagement and increase video views.
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Voiceovers and In-App Creativity
- Leveraged the power of voiceovers to add a personal and human touch to Eco Nature's content to improve engagement.
- Experimented with various in-app creative tools to enhance video aesthetics and improve video performance with the TikTok algorithm.
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Reactive Content Strategy
- Sourced daily trending content and audios that were relevant to the brand and seasonal consumer behaviour in order to maximise consumer engagement and amplify reach.
How we did it
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Strategic Content Creation
- Crafted captivating UGC and POV content that resonated with Eco Nature's audience.
- Utilised voiceovers to convey brand messaging and connect emotionally with viewers.
- Experimented with in-app creative tools to enhance visual appeal and maintain a dynamic presence on TikTok.
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Data-Driven Decision-Making
- Analysed performance metrics of UGC and POV content to identify high-performing elements.
- Adapted content strategy based on real-time data insights.
- Optimised the use of voiceovers and in-app creative features based on audience response.
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Community Engagement
- Actively engaged with the TikTok community through comments, duets, and collaborative efforts.
- Encouraged user participation in creating voiceovers and leveraging in-app creative tools.
- Fostered a positive and participatory online community centred around Eco Nature.
The results
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Achieved 117k video views organically in three months.
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Achieved a 772% growth in video views, showcasing the scalability of our TikTok campaign and highlighting the success of our strategic approach in aligning with TikTok trends and user preferences.
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Increased profile views by 1679%.
