Hern & Crabtree
Our primary objective over 9 months was to increase website traffic, enhance search visibility and improve Google rankings.
What we did
Keyword Selection Strategy
- Conducted exhaustive keyword research to pinpoint high-performing and contextually relevant keywords.
- Utilised a strategic mix of broad, phrase and exact match keywords for comprehensive coverage.
- Maintained agility by consistently refining the keyword list based on performance data, evolving market trends and competitor analysis.
-
Carefully Curated Landing Pages
- Developed and optimised landing pages meticulously tailored for conversion and user engagement.
- Ensured seamless alignment between PPC ad content and landing page messaging.
- Employed A/B testing to iteratively enhance landing page elements for optimal performance.
-
Strategic CPC Management
- Executed a robust organic SEO strategy in tandem with PPC efforts to foster a holistic online presence.
- Successfully maintained a CPC below £0.40 through precision in keyword targeting, bid adjustments and strategic budget allocation.
- Focused spending on high-performing keywords and campaigns to maximise efficiency.
How we did it
-
Carefully Monitor Keywords & Targeting
- Implemented precise location targeting to focus on audiences within specific geographic areas relevant to Hern & Crabtree's property listings.
- Utilised advanced targeting parameters to narrow down the audience based on location, ensuring that ad content reached individuals with potential interest in the properties.
- Utilise "negative keywords," that prompts the ad platform to avoid placing ads on results pages that are produced when a user enters these search terms. Therefore not wasting ad budget.
-
Impression Management and Visibility
- Implemented targeted strategies to increase visibility and amplify impressions within search results.
- Leveraged ad extensions and refined ad copy to captivate audience attention and drive clicks.
- Monitored impression share closely, adjusting bids as needed to maximise visibility within the target audience.
-
Data-Driven Decision-Making
- Conducted regular and in-depth analyses of campaign metrics, encompassing impressions, clicks and conversions.
- Leveraged data insights to identify emerging trends, capitalise on opportunities and fine-tune campaign strategies in real-time.
- Made informed adjustments to bidding strategies and ad content based on the continuous feedback loop provided by data analytics.
The results
-
Our strategic approach to PPC campaigns for Hern & Crabtree has yielded over 190k impressions, significantly boosting visibility and brand exposure.
-
Achieved 30k direct link clicks, creating a steady stream of engaged and targeted traffic.
-
Successfully maintained a CPC below £0.40, exemplifying cost-effectiveness and efficiency in campaign management.
