What we did
Content Creation Strategy
- Collaborated closely with @hygge_for_home to craft a content creation strategy that highlighted the unique offerings of each brand.
- Focused on creating visually captivating and authentic content that seamlessly integrated the influencer's personal touch with the brand narratives.
Developed Subscription Email Content
- Enhanced audience engagement through subscription content via email.
- Strategised subscription content to align with audience interests, create demand and increase sign-ups. We utilised first-party social data to determine the highest-performing content styles and consumer research to plan and curate weekly subscription emails targeted at Hygge For Home's loyal community.
Brand Content Shoots
- Conducted regular content shoots to capture branded content, with a specific emphasis on creating visuals and videos that aligned with seasonal themes and Hygge For Home's iconic Scandi style.
- Ensured that each monthly campaign featured high-quality brand videos that showcased the lifestyle, amenities and distinctive qualities of the products Hygge For Home was promoting.
How we did it
Creative Direction and Collaboration
- Undertook content days and provided creative direction to the influencer to ensure that each piece of content aligned with the brands' messaging and resonated with the target audience.
- Fostered a collaborative environment where the influencer's creativity was amplified while staying true to the essence of The White Company, John Lewis, and Harvey Nichols.
- Emphasised authentic storytelling in the influencer's content, allowing her to share genuine experiences with the brands.
- Encouraged the influencer to weave personal narratives into the content, creating a more relatable and emotionally resonant connection with the audience.
Engagement-Driven Copy and Strategic Subscription Content
- Crafted engaging email copy that prompted audience engagement from subscribers and non-subscribers, thus strengthening the influencer’s community to provide a platform for future revenue streams.
- Utilised strategic seasonal and trend-led content to increase subscribers.
Over the campaign period, the influencer content campaign with @hygge_for_home successfully delivered on its objective, achieving a remarkable 52% increase in engagement on Instagram.
The strategic collaborations with The White Company, John Lewis, and Harvey Nichols not only elevated @hygge_for_home's engagement but also significantly increased the visibility and impact of the influencer partnerships for the brands involved.
The authenticity and creativity embedded in the influencer's content resonated positively with the audience, fostering increased brand affinity and consumer interest that were then able to be monetised by launching a subscription only newsletter.