Jack & Jones
Global men’s retailer Jack & Jones came to us in desperate need of an effective launch strategy, with a tight 4 week timescale! We devised a local influencer campaign; captured trending content, implemented strategic merchandise marketing; and launched a PPC campaign, for maximum impact on their launch weekend.
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The results
6 million % increase in reach over the 4 week launch period, utilising organic trending content and a local influencer strategy to raise awareness.
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400k reached via paid social ads, curated to raise brand awareness.
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National press coverage with a combined potential readership of 3.7 million.
