Pravins
Our objective was to elevate Pravins' online presence, drive targeted traffic to their website and boost first-time purchases through an integrated organic and paid social strategy.
What we did
Audience Targeting
- Conducted thorough market research to identify the target audience for Pravins.
- Developed a comprehensive audience segmentation strategy for both organic and paid social campaigns.
-
Content Creation & Optimisation
- Crafted compelling organic video and imagery tailored to resonate with Pravins' audience and perform on social media.Â
- Designed visually appealing and highly targeted paid advertisements accompanied by conversion copy to capture attention and drive conversions.
-
Organic Engagement & Community Building
- Established a consistent organic posting schedule to maintain a strong online presence.
- Engaged with the audience through comments, messages, and user-generated content to foster community growth.
How we did it
-
Strategic Paid Social Investment
- Allocated budget strategically across different ad formats and platforms to maximise ROI.
- Conducted A/B testing to identify the most effective ad creatives and messaging.
-
Cross-Channel Integration
- Ensured seamless integration between organic and paid strategies for a cohesive brand message.
- Coordinated content themes and promotional strategies across various social media channels for brand consistency and maximum exposure.
-
Performance Monitoring and Optimisation
- Monitored campaign performance in real time using analytics tools.
- Made data-driven adjustments to optimise ad spend, targeting parameters and content strategy.
The results
-
We achieved a 3568% increase in first-time website users acquired from social media within just 3 months.
-
Our strategic approach led to a 65% increase in first-time purchases, indicating effective audience engagement and conversion tactics.
-
The combined impact of increased reach and awareness online resulted in a 97% increase in online revenue for Pravins during the 3-month campaign period.
