Our objective was to elevate Pravins' online presence, drive targeted traffic to their website and boost first-time purchases through an integrated organic and paid social strategy.

What we did

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    Audience Targeting

  • Conducted thorough market research to identify the target audience for Pravins.
  • Developed a comprehensive audience segmentation strategy for both organic and paid social campaigns.
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    Content Creation & Optimisation

  • Crafted compelling organic video and imagery tailored to resonate with Pravins' audience and perform on social media. 
  • Designed visually appealing and highly targeted paid advertisements accompanied by conversion copy to capture attention and drive conversions.
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    Organic Engagement & Community Building

  • Established a consistent organic posting schedule to maintain a strong online presence.
  • Engaged with the audience through comments, messages, and user-generated content to foster community growth.

How we did it

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    Strategic Paid Social Investment

  • Allocated budget strategically across different ad formats and platforms to maximise ROI.
  • Conducted A/B testing to identify the most effective ad creatives and messaging.
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    Cross-Channel Integration

  • Ensured seamless integration between organic and paid strategies for a cohesive brand message.
  • Coordinated content themes and promotional strategies across various social media channels for brand consistency and maximum exposure.
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    Performance Monitoring and Optimisation

  • Monitored campaign performance in real time using analytics tools.
  • Made data-driven adjustments to optimise ad spend, targeting parameters and content strategy.

The results

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    We achieved a 3568% increase in first-time website users acquired from social media within just 3 months.

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    Our strategic approach led to a 65% increase in first-time purchases, indicating effective audience engagement and conversion tactics.

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    The combined impact of increased reach and awareness online resulted in a 97% increase in online revenue for Pravins during the 3-month campaign period.

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