What we did
Strategic Platform Selection
- Conducted platform analysis to determine the most effective channels for Pravins' target audience.
- Focused the campaign on Instagram and Facebook, leveraging the platforms' diverse ad formats and expansive user base.
Audience Targeting and Segmentation
- Utilised advanced audience targeting features to segment users based on demographics, interests, and online behaviour.
- Developed specific ad sets to tailor messaging to different audience segments, ensuring relevance and engagement.
Engaging Ad Creatives & Conversion Copy
- Crafted visually appealing and engaging ad creatives designed to capture attention and convey the brand's message effectively.
- Incorporated compelling visuals and clear calls-to-action to drive user interaction.
- Developed persuasive ad copy that still aligned with the brand but had a focus on driving conversions and directing users to Pravins' website.
How we did it
Professional Content Shoot
- Conducted updated content shoots to ensure a fresh and visually appealing set of photography and videography assets aligned with the campaign's objectives and Pravins’ brand image.
- Utilised high-quality visuals showcasing Pravins' products in different settings to capture audience attention.
Audience Segmentation and Personalisation
- Utilised the new content to create segmented ad sets, tailoring messaging to different audience demographics and interests.
- Employed personalised content recommendations based on user behaviour and preferences.
Conversion-Driven Call-to-Action (CTA)
- Integrated clear and compelling calls-to-action that directed users to Pravins' website for promotions and to learn more about the products, brands and services.
- Tested different CTAs to determine the most effective for driving conversions.
Our focused 7-day paid social media campaign for Pravins achieved over 800% increase in reach on Instagram and Facebook, demonstrating the campaign's success in enhancing brand visibility.
The campaign generated a 38% overall increase in website users, showcasing the effectiveness of the paid social media strategy in driving traffic to Pravins' online platform.
Within the new users we found a 44% increase in new website users directly from social media, indicating the campaign's success in attracting and engaging a fresh audience.