Our primary objective was to significantly enhance Pravins' online presence and drive website traffic through a focused 7-day paid social media campaign on Instagram and Facebook.

What we did

  • simple-line-icons_check

    Strategic Platform Selection

  • Conducted platform analysis to determine the most effective channels for Pravins' target audience.
  • Focused the campaign on Instagram and Facebook, leveraging the platforms' diverse ad formats and expansive user base.
  • simple-line-icons_check

    Audience Targeting and Segmentation

  • Utilised advanced audience targeting features to segment users based on demographics, interests, and online behaviour.
  • Developed specific ad sets to tailor messaging to different audience segments, ensuring relevance and engagement.
  • simple-line-icons_check

    Engaging Ad Creatives & Conversion Copy

  • Crafted visually appealing and engaging ad creatives designed to capture attention and convey the brand's message effectively.
  • Incorporated compelling visuals and clear calls-to-action to drive user interaction.
  • Developed persuasive ad copy that still aligned with the brand but had a focus on driving conversions and directing users to Pravins' website.

How we did it

  • simple-line-icons_check

    Professional Content Shoot

  • Conducted updated content shoots to ensure a fresh and visually appealing set of photography and videography assets aligned with the campaign's objectives and Pravins’ brand image. 
  • Utilised high-quality visuals showcasing Pravins' products in different settings to capture audience attention.
  • simple-line-icons_check

    Audience Segmentation and Personalisation

  • Utilised the new content to create segmented ad sets, tailoring messaging to different audience demographics and interests.
  • Employed personalised content recommendations based on user behaviour and preferences.
  • simple-line-icons_check

    Conversion-Driven Call-to-Action (CTA)

  • Integrated clear and compelling calls-to-action that directed users to Pravins' website for promotions and to learn more about the products, brands and services. 
  • Tested different CTAs to determine the most effective for driving conversions.

The results

  • simple-line-icons_check

    Our focused 7-day paid social media campaign for Pravins achieved over 800% increase in reach on Instagram and Facebook, demonstrating the campaign's success in enhancing brand visibility.

  • simple-line-icons_check

    The campaign generated a 38% overall increase in website users, showcasing the effectiveness of the paid social media strategy in driving traffic to Pravins' online platform.

  • simple-line-icons_check

    Within the new users we found a 44% increase in new website users directly from social media, indicating the campaign's success in attracting and engaging a fresh audience.

Go to top