Veloforte x BRAV
Our objective was to raise awareness of BRAV Endurance’s latest Autumn/Winter collection through a strategic partnership and collaborated content campaign.
What we did
Collaborative Strategy Development
- Collaborated with Veloforte to devise a strategic plan aligning with BRAV Endurance's goals for the Autumn/Winter collection launch.
- Coordinated efforts to maximise organic social media reach and engagement through compelling content and collaborative initiatives.
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Strategic Content Creation and Planning
- Shot and created visually appealing and cohesive content that showcased the synergy between BRAV Endurance and Veloforte.
- Strategically planned content release schedules to build anticipation and optimise organic reach across various social media platforms.
- Crafted engaging and interactive captions to encourage audience participation within the giveaway and facilitate discussions around the collection launch.
- Incorporated calls-to-action to prompt followers to explore the collaboration and share their thoughts.
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Strategic Tagging and Mentioning
- Utilised strategic tagging and mentioning practices to enhance the visibility of the collaborative content.
- Leveraged relevant hashtags and partner mentions to broaden the reach and appeal to both brands' respective audiences.
How we did it
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Cross-Promotion and Cross-Engagement
- Actively engaged with Veloforte's audience through cross-promotion, introducing BRAV Endurance to a new set of potential customers.
- Encouraged cross-engagement by creating content that invited followers from both brands to interact, fostering a sense of community.
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Interactive Reel Content
Produced a standout reel for the giveaway that not only showcased the collection but also engaged the audience with visually dynamic elements
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Engagement-Driven Copy and Strategic Subscription Content
- Crafted an engaging and interactive caption to encourage audience participation within the giveaway and facilitate discussions around the collection launch.
- Incorporated calls-to-action to prompt followers to explore BRAV's latest collection on their website to drive sales as a result of increased awareness.
The results
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Through collaborative efforts with Veloforte, the organic social media management strategy resulted in a 459% increase in reach, surpassing average account reach metrics.
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We also achieved over 21k views for a single reel, demonstrating the effectiveness of engaging content and the resonance of the collaboration with the target audience.
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On the day of the collaborative collection launch, BRAV Endurance witnessed a remarkable 292% increase in sales compared to the previous period, showcasing the direct impact of the organic social media strategy on revenue.
