We’re officially back in office and hitting the ground running with our Q1 strategy this week! We hope you had a lovely Christmas and New Year snoozing with a glass of something fizzy in hand and switching off🥂
Things are going to look a little different around here this year and we’ve never been more set on our mission and vision for the future. Hands up if you’re excited🙋🏼♀️
We have some really exciting projects in the pipeline this year that we can’t wait to share with you over the coming months. For now, our lips are sealed but stay subscribed and follow our socials to be the first to hear what’s new around HQ.
This year we’re going to be sharing more client showcases, shedding light on the strategy behind them and how we deliver impressive results. But first, let’s recap on 2023.
Recap, Restrategise & Redeliver
Some of our highlights include new offices; new team members; huge client results; new partnerships; we’ve expanded our services; acquired and developed Cardiff Life Magazine; covered globally renowned events such as IronMan Wales and BAFTA Cymru for content; hosted our own networking events; launched our first series of webinars and added prestigious awards to our cabinet.
Thank you to all our clients, partners and our valued network for your continued support. It’s a pleasure doing what we love day in and day out with you all and driving real results with innovative data-driven marketing strategies paving the way.
Click below to see exactly what we got up to! Like what you see? If you’re looking for results like these for your business, get in touch and start your 2024 the WCS way💥
Latest News From HQ
Over the last year, we have collected various accolades that align with our culture and values as a business and recognise our skills and talent at the agency. We look forward to sharing more of these achievements in 2024 as we continue supporting important causes, expanding our offerings and providing premium services.
In November 2023, our CEO was awarded one of the most prestigious accolades in the entrepreneurial world. The Allica Bank Great British Entrepreneur Awards received over 5,000 applications this year alone. Making the shortlist was an achievement in its own right given the calibre of all nominees, but to win ‘Creative Entrepreneur of The Year’ for all the hard work that happens behind the scenes was the perfect end to the year and we’re very proud.
Industry Insight & How To Take Action
🚀 Hyper-Personalisation is Here! 🚀
Insight: Hyper-personalisation is being seen increasingly within marketing campaigns as AI and digital technology developments continue to shape the marketing landscape.
Action: Collect, combine and create. Ensure data collection is considered within your consumer funnel for targeting and marketing purposes and combine data types to gain a profound understanding of your customers. Go beyond surface-level insights. Utilise behavioural, demographic, and transactional data to craft a holistic customer profile. Leverage hyper-personalisation to create content and messages that speak directly to individual customer needs and desires. Please note: when using data it is important you adhere to current data legislation.
Result: Unlock the power to delve deeper into preferences, creating tailored messaging and offers that resonate with individual needs and desires. Forge stronger customer connections by catering to the unique aspects of each customer’s preferences and building loyal community groups that provide repeat custom and recommendations. Stand out in the crowded digital landscape by delivering content that truly resonates with your audience.
The Mind Behind The Strategy
🧠Unpicking Campaigns in The Spotlight 🧠
One of our favourite recent campaigns, “Year in Monzo”, showcases the effective use of hyper-personalisation within marketing.
Much like Spotify’s unwrapped, the campaign leads with consumer data to personalise its digital content and generate consumer engagement. The result?
✅ Shareable digital content that builds communities, rockets reach and generates demand through fear of missing out on trends.
✅Engaging in digital content that generates conversations online and maximises awareness.
✅ Further opportunities for brands to leverage this data and connect with their target audience.
Dates For Your Diary
We’re busy planning our popular marketing networking events and have some other exciting plans up our sleeve that you don’t want to miss.
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