Influencer Marketing
Influencer Marketing
We go beyond traditional influencer marketing to forge powerful partnerships that elevate your brand. Our expertise lies in not only aligning your brand with influencers who resonate with your values but also in connecting businesses with complementary organisations for mutual growth and expanded reach. This holistic approach to partnership marketing focuses on creating synergistic relationships that drive awareness, engage broader audiences, and deliver measurable results.
How can influencer and partnerships marketing work for you?
Influencer marketing isn't just about increasing followers; it's about creating genuine brand advocates and driving real engagement. Our approach leverages influencers to enhance your brand's credibility, expand your reach, and connect with audiences on a more personal level.
How does it work?
Audience Analysis
We start by evaluating your current social audiences and customers to determine which influencers align best with your brand's persona.
Personalised Campaigns
Every brand is unique. We don't rely on a standard roster of influencers; instead, we custom-select individuals for each campaign, ensuring a fresh, tailored approach.
Comprehensive Management
From sourcing influencers to handling contracts and invoicing, we manage all aspects of the influencer relationship, allowing you to focus on your core business.
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Reporting & Success Measurement
We track the efficacy of our influencer campaigns using advanced tools like discount code tracking and UTM parameters, ensuring transparency and measurable results.
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PR & Cross-Platform Promotion
If we aid you in securing your ideal partnership we don't just stop at social content. We can support you with press releases, blog posts and other avenues to promote the partnership and boost awareness further.Â
Discover The Difference With Us
FAQs
We meticulously analyse both the influencer's audience and content style to ensure a seamless match with your brand's values and target demographic. This alignment is key to creating authentic and impactful campaigns.
Our vetting process is thorough and multifaceted. We assess influencers based on their content quality, audience engagement, authenticity, and previous campaign performances. This ensures we partner with influencers who are reliable and effective.
Absolutely. Influencer marketing can be highly effective for niche markets. We specialise in identifying and engaging with niche influencers who have a dedicated and engaged following within specific sectors.
Success is measured using a combination of metrics, including engagement rates, reach, conversion rates, and ROI. We also employ custom tracking methods like UTM parameters to gain detailed insights into campaign performance.
Campaign durations can vary based on objectives and scope. Short-term campaigns might last a few weeks, focusing on immediate goals like a product launch, while long-term partnerships can span several months to build brand loyalty.
We negotiate content rights upfront, ensuring that your brand can repurpose influencer-generated content across various marketing channels. This approach maximises the value and reach of the content created. We work with contracts from our legal team to also ensure timely deliverables and law-abiding campaigns.
